Brand JuJu is a measurable aura that surrounds brands that thrive in today’s digital, mobile, data-driven world. Callahan Creek’s Brand JuJu Index is a research tool that lets us identify the most opportunistic ways to create effective marketing programs for our clients so they can outsmart—versus outspend—their competition. Learn how the Brand JuJu Index can improve your marketing >
In a very competitive category, our work for Nudges® Dog Treats helped the brand achieve a 45% lift in household penetration and a attain 25.3% increase in brand awareness. See the work.
This probiotic drink brand realized a 48% increase in social engagement and realized a 16% lift in loyalty program participation when we leveraged owned and earned platforms. See the work.
This specialty tool company saw a 100% increase in distribution at major national retail chains after we repositioned the brand as one of the most innovative product lines in the category. See the work.