Brand JuJu is a measurable aura that surrounds brands that thrive in today’s digital, mobile, data-driven world. Callahan Creek’s Brand JuJu Index is a research tool that lets us identify the most opportunistic ways to create effective marketing programs for our clients so they can outsmart—versus outspend—their competition. Learn how the Brand JuJu Index can improve your marketing >
This specialty tool company saw a 100% increase in distribution at major national retail chains after we repositioned the brand as one of the most innovative product lines in the category.
This probiotic drink brand realized a 48% increase in social engagement and realized a 16% lift in loyalty program participation when we leveraged owned and earned platforms.
This pet care brand exceeded sales goals by 35%, increased awareness by 48% and saw a 293% return on marketing investment after we launched its first direct-to-consumer campaign.