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Tug tries every day to do something great. In his role as Creative Director he’s got a hand in every piece of work that comes out of the agency. Fortunately, he’s only got one speed: On. During a long and varied career at five different agencies in and around the Kansas City market, he’s worked to turn wheat into flour for such clients as Hill’s Pet Nutrition, Sprint, CommunityAmerica Credit Union, American Century Investments, Boulevard Brewing Company, Captain D’s Seafood and the Coleman Company. In even further past agency lives he’s worked on a ton of different accounts including, but certainly not limited to, Caterpillar, Birch Telecom, International Trucks, the Missouri Lottery and Sonic Drive-In.
If fancy advertising awards mean anything to you, during his 17-year career he has won a lot of them. He's hit the national awards mark a few times – CA Ad Annual, two AAF National Addys, the Clio Shortlist – and has won more than 35 local Addys including two Best of Show Awards and a recent Best of Radio nod. If he ever gets out of advertising he plans to write intensely personal (read: bad) poetry and watch his kids grow up in the mountains of Colorado.
Of further interest (perhaps) is the fact that Tug co-created and co-hosts American Copywriter, one of the first and most popular advertising-themed podcasts ever. Thanks to the exposure of his podcast, Tug is also a well-known speaker on the subject of marketing and advertising creativity. He talks to Ad Clubs, students and other professionals around the country on a regular basis.
Tug on shopping: "There’s nothing I like more than being victimized by P.O.P. advertising. Even though I ought to know better, I'm still taken in by in-store creative work, whether it's on-shelf or at the checkout stand. In fact, I recently bought a 2 GB flash drive I didn’t need while waiting to buy groceries. ‘It's right here,' I told my wife. 'And it’s only $8.99!’ I also bought some gum."
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