VP, Executive Creative Director
Tug McTighe
Tug tries every day to do something great. In his role as Executive Creative Director he’s got a hand in every piece of work that comes out of the agency. Fortunately, he’s only got one speed: On. During a long and varied career in and around the Kansas City market, he’s worked to turn wheat into flour for such clients as Hill’s Pet Nutrition, Sprint, CommunityAmerica Credit Union, American Century Investments, Boulevard Brewing Company, Captain D’s Seafood and the Coleman Company. In even further past agency lives he’s worked on a ton of different accounts including, but certainly not limited to, Caterpillar, Birch Telecom, International Trucks, the Missouri Lottery and Sonic Drive-In.
If fancy advertising awards mean anything to you, during his 17-year career he has won a lot of them. His work has been featured in national shows such as the CA Ad Annual, AAF National Addys and the Clio Shortlist. Locally he’s won more than 50 Addys, including two Best of Show Awards and a recent Best of Radio nod. If he ever gets out of advertising he plans to write intensely personal (read: bad) poetry and watch his kids grow up in the mountains of Colorado.
Of further interest (perhaps) is the fact that Tug co-created and co-hosts American Copywriter, one of the first and most popular advertising-themed podcasts ever. Thanks to the exposure of his podcast, Tug is also a well-known speaker on the subject of marketing and advertising creativity. He talks to Ad Clubs, students and other professionals around the country on a regular basis.
Blog Posts by Tug McTighe
New designs for iconic cans are a big swig of scary
Redesigning anything is a lonely task, let alone the key packaging for two of the world’s most important brands.
read moreSelf-serve beer stores? O Canada!
With our focus on craft beer here at CC – check out our Boulevard and Free State work if you please – we always have our eyeball on interesting stuff happening in the world of delicious beer. Here is something certainly interesting from the Beer Store in Toronto.
read moreNewsletters by Tug McTighe
Specialty brand in-store displays go digital
We’ve been in the specialty brand business for nearly 30 years, and in that time we’ve seen an explosion in the number of choices available in the way these products are marketed to shoppers. This article will discuss the way it was (delicious cardboard displays), the way it is (kind of a hodgepodge of everything) and the way it will be (digital, digital, digital).
read moreWhat is a category enthusiast?
Category enthusiasts are critical to specialty brands, and we have been studying them and why they’re so important for quite a while. Years in fact. This article will first explain what the category enthusiast is and then let you know why they are so important to specialty brands and specialty retailers.
read more
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