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With Tom you get strategy and great stories of yesteryear in one convenient, easy-to-use package. Used to be a copywriter, and kind of still is. For more than a decade, Tom's been a featured columnist in publications with subjects ranging from technology (like Digitrends) to retail strategy (like Drugstore Merchandising and Non-Foods Merchandising magazines). He's recently been contacted by a publisher to do a book, so his decade-plus cadre of retail-focused articles might find new life in a hardcover version someday soon.
Tom cut his teeth as a client, spending ten years at Hallmark Cards – first as a writer, later as their National Promotions Manager, and then as their National Advertising Manager. Tom executed promotions and advertising plans for more than 25,000 rooftops with retailers like Walmart, Kmart and Target in addition to national, regional and local grocery store chains. Sprint pulled Tom on board next to create efficiencies among the marketing agencies before Jack Welch and the guys at GE convinced him to take on Global Web Development in their largest Capital division.
That's where Tom dove headfirst (okay, he was pushed) into the world of Six Sigma, creating a process that delivered just south of one billion – yep, that was a "b" – in ROI. Along the way, Tom has spent time helping Rawlings launch new baseball and basketball products, working with Bushnell on a whole new way to go to market and compete more effectively with retail brands, and working with Pizza Hut to reach their local markets in a more effective manner.
Today, Tom works with all of our teams and clients to ensure that we are turning key insights into effective strategies to drive their business.
Tom on shopping: "Like a lot of people these days, you could describe my shopping style as 'slow trigger, fast bullet.' I carefully consider purchases and will read opinions and compare online before finally heading into a store or punching my credit card number into a site. It may look like people like me are making quick decisions, but in reality, we’re assembling lots of information prior to pulling the trigger on a purchase."
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