What’s So Special About Specialty?

We've been working with specialty brands for 30 years, and we know they have unique challenges and opportunities. Their products and services are distinctive, often more expensive and sometimes just plain hard to find. We've researched the people drawn to these specialty brands and discovered what makes the expense, the time and the wait worth it.

They are category enthusiasts; those who are so passionate about a category that they know everything about it. They know the best brands within the category, they know what makes the brands best and they know where to buy them. We work to connect with the category enthusiast because we know they are the bellwether for others, the influencers who lead the way. What we learn from them informs everything we do both strategically and creatively.

But understanding category enthusiasts isn’t enough. We know that a great consumer or shopper strategy also connects with what's important to our trade partners. We take the time to listen to our specialty retailers and other trade influencers so that we can craft strategies and messages to meet their needs, too. 

Connecting specialty brands with the passions of the category enthusiast and the needs of the trade is what we do best. And it’s what delivers huge results for our clients.