Spyder Products are highly innovative, tough-as-nails reciprocating saw attachments. It had a cartoony brand expression that didn’t communicate how innovative and tough the products really are. We rejuvenated Spyder’s brand image and executed a connection plan that was a major factor in a 100% increase in distribution at major retail chains.
“There is a direct correlation between improved sales and our social media strategy. With Callahan Creek’s help, we were able to drastically improve engagement.”
— Ryan Campbell, GM, Spyder Products