While email is an effective and economical channel, Sprint recognized that communications with their customers were getting a bit out of hand. They wanted to consolidate touch points and make messages more meaningful and relevant. Callahan Creek developed a less-is-more creative strategy to implement a new approach to once-a-month emails featuring unique offers and messages for Sprint customers. The Works focused on reducing inbox clutter while creating engaging and relevant content, including use of HTML5 to embed video among other tactics. The result? We boosted open rates by 10% and drove click-thru rates 357% over previous benchmarks. The Works really worked.