New designs for iconic cans are a big swig of scary
| by Tug McTighe
In the past few weeks, two major beverage brands, Diet Coke and Budweiser, have totally redesigned their cans. As a guy who has worked on many rebranding projects for clients much smaller than these, I feel the pain of the folks who were tasked with this job.
Redesigning anything is a lonely task, let alone the key packaging for two of the world’s most important brands. There has been lots of twitter/facebook/blogosphere chatter about both designs. Some positive, some negative. I applaud the effort and the end result for both. I’m not sure either can needed a drastic update, but I do dig both of them.
What do you guys think?
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