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5 pet specialty brand building strategies

 |  by

SuperZoo 2013 is almost here, and if you’re like most pet specialty brands you’re probably trying to lay out your plan for tackling the sprawling show. We all know there will be mountains of information, abundant demonstrations and, hopefully, inspiration at every turn. To make the most of your investment, use these 5 Brand Building Tips as your compass in Vegas:

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Tug McTighe

Self-serve beer stores? O Canada!

 |  by Tug McTighe

With our focus on craft beer here at CC – check out our Boulevard and Free State work if you please – we always have our eyeball on interesting stuff happening in the world of delicious beer. Here is something certainly interesting from the Beer Store in Toronto.

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Chris Marshall

Goose is just the first to fly off the island

 |  by Chris Marshall

Many people were surprised (and angry) to hear the news that Anheuser-Busch had purchased Chicago’s Goose Island Beer Company. We at Callahan Creek were not. Working with great microbreweries and regional brewers like Free State and Boulevard, we understand how successful the craft beer market is and how attractive companies in it are becoming to the bigger players.

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Cindy Maude

Paralyzed by too many choices

 |  by Cindy Maude

The number of products on shelves, the number of options we have in our daily lives is beginning to paralyze us. Shoppers are walking out of stores or leaving websites – frustrated, unsatisfied and without buying anything. This has big implications for retailers and marketers.

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