Posts

2013: Trends established and emerging

January 10, 2013  |  by John Kuefler

It’s that time of year when we look back…and we look forward. We contemplate the implications of things that happened last year, and we make resolutions and predictions about the year ahead.

Gaining incremental space on-shelf with your independent retailer

June 28, 2012  |  by Emily Peterson

How the heck do you stand out in a category that introduces over 1,000 new products a year? And once you do stand out, how do you protect your real estate?

Simple stand-out tactics for effective in-store displays

September 2, 2011  |  by John Kuefler

Simple in-store display and POP tactics still work. Stick to the basics, and even the most elementary solution can be outstanding. 

New designs for iconic cans are a big swig of scary

August 23, 2011  |  by Tug McTighe

Redesigning anything is a lonely task, let alone the key packaging for two of the world’s most important brands. 

Self-serve beer stores? O Canada!

May 2, 2011  |  by Tug McTighe

With our focus on craft beer here at CC – check out our Boulevard and Free State work if you please – we always have our eyeball on interesting stuff happening in the world of delicious beer. Here is something certainly interesting from the Beer Store in Toronto.

Goose is just the first to fly off the island

April 13, 2011  |  by Chris Marshall

Many people were surprised (and angry) to hear the news that Anheuser-Busch had purchased Chicago’s Goose Island Beer Company. We at Callahan Creek were not. Working with great microbreweries and regional brewers like Free State and Boulevard, we understand how successful the craft beer market is and how attractive companies in it are becoming to the bigger players.

Postcards from the edge

June 16, 2010  |  by Jackie Bunnell

We want you back! That’s what was emblazoned across an oversized postcard sitting on my kitchen counter, along with the rest of the day’s mail.

Paralyzed by too many choices

June 10, 2010  |  by Cindy Maude

The number of products on shelves, the number of options we have in our daily lives is beginning to paralyze us. Shoppers are walking out of stores or leaving websites – frustrated, unsatisfied and without buying anything. This has big implications for retailers and marketers.

Can you handle the truth?

April 22, 2010  |  by Sally Holman-Hebert

When a company chooses to drastically update a brand look that has been around for as long as people can remember, it has to be for all the right reasons.