Latest Shopper Marketing for Specialty Brands News and Insight

We’ve brewed up a whole new website for Free State.

May 17, 2012 | by Tug McTighe

When your ad agency’s located right down the street from one of the best brewpubs in the area, you drink their beer a lot. Then, when you get that brewpub as a client and start helping them with packaging and promo materials for their burgeoning distribution business, you drink their beer even more. You know – for, um, “research.”

Marketers: just use the “creepy factor” test when it comes to online privacy

May 1, 2012 | by John Kuefler

With all the press lately about Google’s new privacy policy and the possibility (once again) of legislation governing online privacy, you would think that marketers and would get that people don’t want to feel stalked online. How hard is that?

Is a great product more important than a great customer experience?

April 19, 2012 | by Jeff Daniels

...it didn’t take long for me to realize the importance my customers placed on a quality product and a quality customer experience. I used to think these two were equally important variables motivating consumer purchase decisions.

Innovation starts when attaching ends

April 12, 2012 | by Stefan Mumaw

Everyone wants true innovation but few know how to generate ideas that qualify. Innovation starts when we look beyond improvement and into purpose.

Near Field Communications' time is near

April 5, 2012 | by Kelly Bishop

Near Field Communications (NFC) is getting set to change the way we pay for goods and services at retail, but it can do so much more. Will you be ready to take advantage of it?

Let’s not forget the ‘service’ role of Account Service

March 20, 2012 | by Brent Haag

Whatever happened to the word ‘service’ in Account Service? I think we need to get back to basics and remember the ‘service’ portion of Account Service.

Mobile technology paves the way for "digital snacking" of consumer packaged goods

February 28, 2012 | by Kelly Fowler

Companies like General Mills are beginning to explore the possibilities available to deliver digital entertainment in their packaging. The idea is for packaging content to integrate with the technology offered by smart phones and mobile devices...

A breath of fresh air indeed

February 7, 2012 | by Kent Stones

Half the battle in strategy is diagnosing the real problem...

Get out there: Why in-store research improves shopper marketing

January 17, 2012 | by Jeff Daniels

Isn’t getting customers to take time out of their day to talk about a brand supposed to be a cumbersome task? Store associates are busy and just want to do their jobs without being bothered for research, right? Wrong!