Latest Shopper Marketing for Specialty Brands News and Insight

Get out there: Why in-store research improves shopper marketing

January 17, 2012 | by Jeff Daniels

Isn’t getting customers to take time out of their day to talk about a brand supposed to be a cumbersome task? Store associates are busy and just want to do their jobs without being bothered for research, right? Wrong!

How a logo can inspire a brand

December 29, 2011 | by Chris Ralston

Most creatives would rather make a difference than make a mark, but sometimes a mark can make a difference. And that’s the ultimate reward.

Know your customer: Three ways to improve your direct marketing

December 22, 2011 | by Sarah Miller

The holiday season is a time to reflect on many things, but as a direct marketing enthusiast, it prompts me to reflect on the critical importance of targeting.

Digital assistance that doesn't wait for you to ask for help

November 21, 2011 | by Kent Stones

Last week I shared a perspective about digital assistants and how I believe these are going to change how we interact with companies - and in a big way. There is another side to this “assistance”...

Don't let the digital assistant revolution pass you by

November 4, 2011 | by Kent Stones

Think mobile devices have had a big impact on our lives? Get ready for that impact to move up the scale to enormous.

PPC and SEO are no-brainers for specialty brand marketing

October 18, 2011 | by John Kuefler

Specialty brands – those that appeal to niche audiences – have the opportunity to use search engine marketing to their advantage much more effectively than do mass brands.

Partnerships at retail: working together for the greater good

October 12, 2011 | by Emily Peterson

Developing a complementary partnership with another brand that fits your category may give you just the edge you need to get noticed by retailers and shoppers alike