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John co-founded Callahan Creek in 1982, and he currently leads the agency’s digital strategy and integrated media teams. He and his staff take integration very seriously. Every marketing challenge is approached holistically: How will offline and online work together? What combination of traditional and non-traditional media tactics will produce the best results? How will maximum synergy be attained between medium and message? Where are we wasting money instead of making it? And when exploring all those options, he doggedly pushes his team to look at all strategies and tactics from an ROI perspective.
When not focusing on integrating the agency's media efforts, John can be found managing the development and implementation of the entire gamut of interactive strategies: Web development, email marketing, search, SMS, e-commerce, social media, apps, in-store kiosks - the list goes on and on. When not sorting through the technical challenges of these activities, John tends to spend "spare" time inventing cost-saving and productivity-enhancing solutions for clients. His online tool creations have saved clients like Sprint and Toyota tens of thousands of dollars.
Having been immersed in all angles of the marketing communications business for over 30 years, he brings a unique depth and breadth of knowledge to the table for all our clients.
John on shopping: "I would say I reflect the behavior that I preach to clients: give your customers every possible way to buy from you, because you never know what they will prefer. And what they (and I) prefer changes from one circumstance to another. When I run out of printer ink I order it on Amazon and it will be at my door in two days with free shipping – beats the hell out of a trip to Walmart. But if I want a book, it depends on what book ... one-click from Amazon is awesome, but browsing at Borders is a great shopping experience."
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