John co-founded Callahan Creek in 1982, and he currently leads the agency’s integrated research, strategic planning and media teams. He and his staff take integration very seriously. Every marketing challenge is approached holistically: What touch points deserve the most emphasis and spending, based on their ability to achieve a client's marketing objectives? How will offline and online work together? What combination of traditional and non-traditional media tactics will produce the best results? How will maximum synergy be attained between medium and message? Where are we wasting money instead of making it? And when exploring all these questions, he doggedly pushes his team to look at all strategies and tactics from an ROI perspective.

When not focusing on integrating the agency's strategic planning, John can be found strategizing the entire gamut of digital: Web, email, search, SMS, e-commerce, social media, apps, in-store kiosks—the list goes on and on. When not sorting through the strategic challenges of these activities, John tends to spend "spare" time inventing cost-saving and productivity-enhancing solutions for clients. Online tools he’s created have saved clients like Sprint and Toyota hundreds of thousands of dollars.

Having been immersed in all angles of the marketing communications business for more than 30 years, he brings a unique depth and breadth of knowledge to the table for all our clients.

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