I think all specialty brands can agree that grabbing a consumer’s attention in-store is not always easy. But a little imagination goes a long way. Sometimes the most impactful displays may not cost anything – in fact, they may not require much investment other than a little work by store associates.
I was taken aback when I ran across this example last weekend in my local supermarket. Some clever and industrious people had constructed a 10-foot wall of Coke products, carefully arranged to depict KU, a basketball, 2011 and the Jayhawk mascot, all just in time for March Madness. (Too bad KU didn’t live up to the expectations that were undoubtedly hoped for by the people who built this masterpiece.) I later learned that it was actually the Coke distributor who built the display, and that they do similar ones all over the country.