Services

SHOPPER MARKETING
shopper insights • promotions • mobile • digital • packaging • merchandising • pop • trade programs
At Callahan Creek, we understand that the shopper’s story isn’t all about what happens at the shelf. It begins long before the shopper enters the store and continues long after they leave. No matter the channel, we engage the category enthusiast with shopper-centered promotions and unique in-store activities and displays, and by harnessing the immense power of emerging digital platforms and social media.

BRAND BUILDING
consumer and market insights • brand mapping • brand development
We’re at our best when we help build a brand from the ground up. From voice and look and feel all the way through multiple-channel, integrated marketing campaigns, we create strategies that make category enthusiasts love the brands we represent.

INTEGRATED MARKETING CAMPAIGNS
traditional media • digital • social media • ambient media • seo • ppc
We create engaging integrated marketing communications plans that inspire our clients’ target audiences to act. We don’t interrupt, we engage. And we do it at every touch point while we’re building a consistent, meaningful brand.

Other Good Stuff

OPPORTUNITY MAPS
Local Store Marketing on steroids: our process delivers Marketing And Promotion Strategies that resonate with a specific target audience and localized trade area. Contact Chris Marshall to learn more.

COMPETITIVE & MARKET INTELLIGENCE
We conduct ongoing surveillance of client categories and the overall marketplace to provide insightful summary reports which include information regarding trademarks, patents, evolving technologies, new product introductions, product claims, advertising, promotions, social media, mergers and acquisitions, corporate financials, strategic business developments and overall industry and marketing trends. To learn more please contact Jackie Bunnell.

PREROGATIVE^®
We understand women. Really. And it’s critical for most of our clients. So critical that we have a special focus on just that—understanding women. The Prerogative research database, coupled with our ongoing research and our experience with developing effective marketing and advertising programs for women, inform many of our current clients and our strategy and creative teams on how to better engage women consumers and shoppers. Contact Cindy Maude for details.

DIGITAL BUSINESS SOLUTIONS
We’re always looking for better ways to do things—to solve real business issues. So we’ve developed quite a few custom digital solutions that have saved our clients tons of time and money. Contact John Kuefler.

SOPHIZIO
Our newest, greenest business unit is focused solely on helping companies identify and implement more cost-effective and sustainable printing strategies. Visit Sophizio's website for more information.