Free State Begins Retail Sales

Callahan Creek, the marketing agency for specialty retail brands, has recently helped launch the retail brand for Free State Brewing Company. The Lawrence-based brew pub has begun bottling their popular craft beers for distribution to regional liquor stores, restaurants and bars. They looked to Callahan Creek’s expertise in the development of packaging and promotional materials to help them satisfy their thirsty customers.

“We’ve had great success with our brew pub here in Lawrence for a long time,” said Chuck Magerl, owner and founder of Free State. “But we’ve been anticipating getting our beer into stores for some time and are thrilled to finally be there.”

Callahan Creek updated the Free State brand and then designed and produced bottle caps, labels, 6-pack carriers and cases for the off-premises distribution launch of Free State’s four leading brews. The first four beers off the line are Wheat State Golden, Copperhead Pale Ale, Ad Astra Ale and Oatmeal Stout.

Callahan Creek began working with Free State in 2008 to establish a brand identity for the brewery, which included a new logo, tap handles and marketing materials for their first bottling run. 

Deliveries of the four brews began in eastern Kansas, hitting stores the week of May 17. Some of the first areas to be supplied with the beer included Lawrence, Topeka and the Kansas City metro area.

Free State will begin branching out into Wichita, Manhattan, Salina and other Kansas locations over the next two months. Distribution will extend to Kansas City, MO, this summer and later move into Nebraska and Iowa.

“We’re thrilled to have been part of the Free State launch,” said Cindy Maude, CEO at Callahan Creek. “It is an incredible, quality product and a Lawrence icon.”’

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Contact:
Emily Peterson, Account Supervisor
785.838.4774
pr@callahancreek.com