|
Ferry started his professional career with global shoe retailer Payless ShoeSource. He witnessed the transformation of a family-owned regional shoe company as it grew into a public company and the nation’s number-one shoe retailer. It was with Payless that Ferry gained experience with a company specifically targeted to young and working families, and had the objective of providing shoes that were both fashionable and affordable.
As a graphic designer in PLSS's internal promotion agency, Ferry provided creative services ranging from national print campaigns to seasonal in-store point-of-sale materials. His responsibilities included corporate communications, designing in-store marketing items and specifying printing and distribution of promotional materials nationwide. He also assisted in designing shoe and accessory packaging and labeling.
Ferry has spent the past 26 years of his career with Callahan Creek and currently serves as Creative Director for the agency. Ferry helped contribute to the agency’s evolution from local design shop to an advertising agency that serves clients with national and global reach. Besides his creative responsibilities for Dechra Pharmaceuticals, Hill's Pet Nutrition and Sprint, Ferry helps manage, mentor and grow the creative department at Callahan Creek.
Outside his professional responsibilities, Ferry serves on the board of directors for the Douglas County Senior Center and the Free State High School advisory panel for digital art and photography. He’s also a charter member of the Photodudes, a renegade group of photography enthusiasts.
Ferry on shopping: "I try to understand consumers by observing my own family members' passions. For example, my wife, Caroline, is years ahead of me in good nutrition. When we were newlyweds I prepared a Hamburger Helper meal for her … just once! When she saw that the cheese sauce came in sodium-infused powder – well, that was the end of over-processed, convenience meals for us. How fastidious are my wife’s grocery shopping standards? Enough to keep our entire family very satisfied and in great health. Chances are, if someone you’re close to exhibits a behavior, others out there in the world do, too."
email Ferry
|
