Newsletter

We’ve been in the specialty brand business for nearly 30 years, and in that time we’ve seen an explosion in the number of choices available in the way these products are marketed to shoppers. This article will discuss the way it was (delicious cardboard displays), the way it is ­(kind of a hodgepodge of everything) and the way it will be (digital, digital, digital). 

Category enthusiasts are critical to specialty brands, and we have been studying them and why they’re so important for quite a while. Years in fact. This article will first explain what the category enthusiast is and then let you know why they are so important to specialty brands and specialty retailers. 

I had the privilege recently of helping a local non-profit art center think about their brand and develop a strategy for increasing the support and use of their facility. They were facing a significant problem: despite their 35 years of service to the community, funding sources and participation were not...

As technology and mobile devices march ever forward, brands out there – the big and the small – are coming under increasing fire. After all, within moments of hearing about something a company or retail brand has done or not done, or experiencing the actions of a brand for yourself...

For the past couple of years, all we’ve heard about is an economic Armageddon. Research companies started using terms such as “value-conscious,” “staycation” and “conscientious cost cutters” to help segment changed shopping behavior and rationalize declining sales. Reports began...