Newsletter

Poor user experience design can actually be fatal to your brand. A good user experience builds brand equity with every interaction, while a poor one erodes brand equity. Consumers are expecting more speed and better experiences all the time. Learn how to design for success.

One of the biggest challenges any marketer faces is knowing how swiftly or strongly to react when the competition introduces something new. This article will provide you with a simple framework for how to respond to innovation and the disruption it can cause for your business.

I had the privilege recently of helping a local non-profit art center think about their brand and develop a strategy for increasing the support and use of their facility. They were facing a significant problem: despite their 35 years of service to the community, funding sources and participation were not...

“We’ve got to think outside of the box!” This is a common exclamation, heard almost every time a marketing department faces the wrath of an executive not happy with the company’s performance. We’ve all been there before. You’ve held lots of focus groups, conducted more than enough surveys...

The number of products on shelves, the number of options we have in our daily lives is beginning to paralyze us. Shoppers are walking out of stores or leaving websites – frustrated, unsatisfied and without buying anything. This has big implications for retailers and marketers.

I recently read an advice column by Carolyn Hax (yeah, I know) that contained a remarkable suggestion. The subject had cheated on his girlfriend, yet through hard work regained her trust to a point where she accepted his marriage proposal. His conundrum? He still had thoughts about...

Each year about 15-20% of your customers – about 40 million people in the U.S. – will move (about 16 million of them move outside their previous counties). Those moves are a potential gold mine for retailers. Yet most businesses do not take full advantage of the possibilities to promote...

"Think globally and act locally." It's a catchy and wise-sounding phrase one hears thrown about and seems to be a good thing for any company to do. Most businesspeople understand and desire the 'think globally' side of the equation, but just what does 'act locally' really mean?

Milton Berle may have been a comedian of the '50s and '60s, but his quote about opportunity knocking speaks to many of those facing retail challenges today.  Just how does a retailer look at change management and marketing performance of a store, when there are going out of business...