CEO
Cindy Maude
With more than 30 years' experience in marketing, Cindy is a blend of visionary, strategist and creative. She is passionate about building a company with an unmatched culture that champions personal growth, creativity and extraordinary success for our clients and the agency.
In 2001, her vision led to the creation of Prerogative, a Callahan Creek business unit focused solely on women and their shopping habits. Cindy and information about Pregrogative have been featured in The New York Times, Adweek, Sales and Marketing, Entrepreneur, The Kansas City Star, The Kansas City Business Journal, The Topeka Capital Journal and The Lawrence Journal-World. Cindy has also spoken at many conferences and organizations on Marketing to Women, Branding and Leadership.
She was named Ernst and Young Entrepreneur of the Year in 2002 and has volunteered her time for many organizations. She is also a die-hard Kansas Jayhawks fan and serves on the William Allen White School of Journalism Foundation Board at KU as well as the KU Woman Philanthropists Board.
Blog Posts by Cindy Maude
When you’re talking to a boomer, “KISS”
I’m a Baby Boomer – a person born between 1946 and 1964. I won’t say where I fall in that spectrum, but suffice it to say I’m an “aging consumer and shopper.” Ouch, that was hard to write.
read moreHas Target lost its "Tar-zhey"?
About a year ago I started noticing that Target’s advertising circulars were looking more like Walmart’s – you know what I mean? Tons of products crammed on the front page with big price points and no sense of design and no trendy colors.
read moreNewsletters by Cindy Maude
What your brand can learn from the legacy
of Steve Jobs
Steve Jobs’ death resulted in many reflections about his life and his role in creating one of the most innovative companies in the world. What motivated Steve Jobs to do it well? What can we learn from his view on life that might inspire greatness in us too?
read moreParalyzed by too many choices
The number of products on shelves, the number of options we have in our daily lives is beginning to paralyze us. Shoppers are walking out of stores or leaving websites – frustrated, unsatisfied and without buying anything. This has big implications for retailers and marketers.
read more
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