VP, Account Management
Chris Marshall
An agency veteran of 12+ years, Chris has spent most of his time helping dominant CPG brands Nike, Anheuser-Busch and Hill's Science Diet maintain their #1 positions within their respective categories. This experience has helped him become an expert in category leadership. He’s also had the unique experience of working for the United States Olympic Committee. He leads the account management function at the agency and works to instill the philosophy that their role is to inspire great ideas by stimulating research, strategy, creative and client performance.
Blog Posts by Chris Marshall
Have you hugged your specialty store lately?
Why do people love to shop specialty retail stores?
read moreGoose is just the first to fly off the island
Many people were surprised (and angry) to hear the news that Anheuser-Busch had purchased Chicago’s Goose Island Beer Company. We at Callahan Creek were not. Working with great microbreweries and regional brewers like Free State and Boulevard, we understand how successful the craft beer market is and how attractive companies in it are becoming to the bigger players.
read moreNewsletters by Chris Marshall
Is specialty still special?
For the past couple of years, all we’ve heard about is an economic Armageddon. Research companies started using terms such as “value-conscious,” “staycation” and “conscientious cost cutters” to help segment changed shopping behavior and rationalize declining sales. Reports began...
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