Physician Marketing

We created this integrated campaign to garner a greater national reputation for Children’s Mercy. We created videos that used the hospital’s own doctors to speak to other medical experts peer-to-peer. We also developed evidence-based direct and print executions as well as a regional TV offering. So far the click-through rate for the online campaign has been over goal, and the people visiting the landing pages are presidents, medical directors and professors, from places like Harvard and Duke.

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