Category Archives: Uncategorized

Measuring your brand’s health is a critical step in identifying the pitfalls and opportunities you face in the marketplace. However, using traditional methods and metrics to understand how you stack up against the competition is no longer enough. The world’s enduring changes beg for a new way to measure brand health. When we realized there […]

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Close to 8,000 people attended the ConfabuLarryum Festival of Making & Creativity on Aug. 13 here in Lawrence. Parents, students, educators, entrepreneurs, inventors, innovators and makers of all ages came together for a day of free, hands-on activities ranging from traditional arts and crafts to science and engineering and regional makerspaces to high tech drones, virtual […]

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Approaching an experiential marketing campaign from a foundation of intelligent strategic insight and bringing it home with rock solid tactical prowess will make the difference between empowering consumers to advocate for your brand and just poking at them with a stick.

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The fact is, data and data analysis has always been fundamentally important in making decisions. Companies have been analyzing data for a long time, but there are several very important changes that have occurred that are putting data and data analysis front and center with executives.

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I had the privilege recently of helping a local non-profit art center think about their brand and develop a strategy for increasing the support and use of their facility. They were facing a significant problem: despite their 35 years of service to the community, funding sources and participation were not…

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“We’ve got to think outside of the box!” This is a common exclamation, heard almost every time a marketing department faces the wrath of an executive not happy with the company’s performance. We’ve all been there before. You’ve held lots of focus groups, conducted more than enough surveys…

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