Category Archives: Trends

Many people were surprised (and angry) to hear the news that Anheuser-Busch had purchased Chicago’s Goose Island Beer Company. We at
Callahan Creek were not. Working with great microbreweries and regional brewers like Free State and Boulevard, we understand how successful the craft beer market is and how attractive companies in it are becoming to the bigger players.

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While all retailers aim to provide a consistent shopping experience, maintaining consistency between old stores and new stores can be a challenge and can have an impact on shopper marketing programs. On our most recent visits, we toured two stores from the same chain that were relatively close in proximity, but the differences in their shopping
experiences couldn’t have been greater.

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For the past couple of years, all we’ve heard about is an economic Armageddon. Research companies started using terms such as “value-conscious,” “staycation” and “conscientious cost cutters” to help segment changed shopping behavior and rationalize declining sales. Reports began…

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