I have a suggestion for anyone involved in marketing communications: as soon as you find out what the early adopters are doing, go there yourself as fast as possible. If you don’t, you will be left so far behind that you’ll never be able to stay relevant.
With our focus on craft beer here at CC, check out our Boulevard and Free State work if you please, we always have our eyeball on interesting stuff happening in the world of delicious beer. Here is something certainly interesting from the Beer Store in Toronto.
Many people were surprised (and angry) to hear the news that Anheuser-Busch had purchased Chicago’s Goose Island Beer Company. We at
Callahan Creek were not. Working with great microbreweries and regional brewers like Free State and Boulevard, we understand how successful the craft beer market is and how attractive companies in it are becoming to the bigger players.
While all retailers aim to provide a consistent shopping experience, maintaining consistency between old stores and new stores can be a challenge and can have an impact on shopper marketing programs. On our most recent visits, we toured two stores from the same chain that were relatively close in proximity, but the differences in their shopping
experiences couldn’t have been greater.
When marketing specialty brands to category enthusiasts, it is critical to satisfy consumers’ appetite for product information to make informed purchase decisions. This short video explains what a 2D bar code is.
I heard two stories today that were at opposite ends of the spectrum, and it got me thinking about the importance of constantly assessing how your specialty retail brand is fitting into current culture.
Do you need a mobile app? A mobile-friendly version of your website? Promotions directed to smart phone users? When is it time to get on the mobile marketing bandwagon?
Like many, I’m reading all the commentary that’s going back and forth about the iPad and the now, count them, 50 iPad “killers” that are already in the wings. And I have a confession: I’ve pre-ordered one.
The social media explosion has created a channel for the local burger stand to let everyone know when its hours change or what new menu item it’s offering that week in a way that is low cost and engaging. Whether it’s Facebook, YouTube or Twitter, local retail is getting on the social media bandwagon in a big way.
Until recently, only the employees of small businesses or extremely loyal customers had the opportunity to get to know the owner of a store or restaurant. You run into them at the coffee shop around the corner before they open for the day. They introduce themselves to you when they notice you tend to have […]
For the past couple of years, all we’ve heard about is an economic Armageddon. Research companies started using terms such as “value-conscious,” “staycation” and “conscientious cost cutters” to help segment changed shopping behavior and rationalize declining sales. Reports began…