What if I told you that most marketing organizations are still (even today) way behind the 8-ball with regards to data?
Zack Pike is Callahan Creek’s new VP of data strategy and marketing analytics. He has provided innovative marketing strategy and analytics leadership and solutions to seasoned B2C and B2B executives on a global scale and is heading up our new data strategy team. Analytics and data are hot right now. Red hot. I’ve been fortunate […]
I used to be a voice-assistant skeptic. Then I met Alexa, and now I believe in the potential of an ambient computing future. Imagine a computing platform that extends beyond the smartphone in your pocket, to a network of web-connected devices – the Internet of Things. Not only do these devices talk to each other, […]
The World Wide Web began just a shade under 20 years ago. Two decades ago, planning and placing a comprehensive marketing campaign was relatively straightforward. The typical ad agency was much more like “Mad Men” …
Spending three days at the 2017 Gartner Digital Marketing Conference was like drinking from a digital fire hose. It’s no wonder marketers are running faster and faster to keep up. Here is a very brief summary of some of the key highlights from my perspective. We’d love to hear your thoughts! Please add your own […]
I had a theory about the modern ad agency workspace and I wanted to test it out. In preparation for my talk at the 2017 Gas Can Creative Conference, I went on an unofficial tour, visiting several agencies around Kansas City. I ventured from north of the river to south of 435 and was absolutely […]
Callahan Creek’s Director of Social and Emerging Media, Ben Smith, will be one of the speakers at the upcoming Global Pet Expo in Orlando, Florida, March 22-24. Here, he offers a preview of the sessions he will present, and invites you to join him at the Global Pet Expo Academy. The speed at which technology […]
Your periodic briefing on key emerging media and technology trends our team is watching at Callahan Creek, along with key platform updates and details of upcoming events. In this update: Facebook – Vertical video and “sound on” auto play 360-degree photos and video Should we advertise on Snapchat? Facebook user numbers Key trend: Artificial intelligence […]
Throughout 2017, I’ll be posting periodic briefings on key emerging media and technology trends and opportunities our team is watching at Callahan Creek. I’ll also be highlighting key industry events we’re participating in and reporting from. These are a few of the trends and opportunities we’re paying close attention to, and will provide future updates […]
Let’s not mince words: The way business is being done is changing dramatically and some brands are struggling to keep up with the ever-changing landscape. According to the new Gartner CMO Spend Survey 2016-2017, “Large established brands must out-market startups. As scrappy disrupters threaten the hard-earned franchises, these more established companies are forced to compete […]
Close to 8,000 people attended the ConfabuLarryum Festival of Making & Creativity on Aug. 13 here in Lawrence. Parents, students, educators, entrepreneurs, inventors, innovators and makers of all ages came together for a day of free, hands-on activities ranging from traditional arts and crafts to science and engineering and regional makerspaces to high tech drones, virtual […]
This blog is part of our series of key emerging media and technology trends our team is watching. After attending TechweekKC at Union Station in Kansas City, my head was spinning with some big picture ideas. There was a lot of disruptive technology on display that will fundamentally change not only the way brands and […]
So we all know how important video is in today’s complex, fragmented marketing landscape, but do we know how to best use its power? It’s not like the old days (read: 1998), when you thought up a TV spot or campaign, shot and edited it and then put it on the air. In fact, it’s […]
We consume so many great articles and bits of information each week in our quest to stay ahead in today’s ever-changing marketing landscape. It would be a shame to keep them all to ourselves. Here are some key emerging media and technology trends our team is watching to make sure your brand is always looking forward. What’s a […]
Join us in a celebration of the Maker Movement!
We consume so many great articles and bits of information each week in our quest to stay ahead in today’s ever-changing marketing landscape. It would be a shame to keep them all to ourselves, so this is the first in a series of short blog entries designed to make sure your brand is always looking forward.
Why content of average length and quality generates below-average results.
Combining Instagram’s dedicated audience with Facebook’s strategic targeting options can make for one powerful ad. Our social team is experienced and we can help.
A few months ago, I suggested that simplicity is liberating for marketers. I make an effort to apply the laws of simplicity daily in my professional life. But earlier this summer, I was reminded of the power of simplicity during the least likely of circumstances: my child’s summer camp.
In a new TEDx Talk, Eric Melin issues a challenge for any kind of creative problem-solving: Go beyond perceived limitations and embrace absurdity to realize your full creative potential.
If you are a marketer, you know focus is priceless. The laws of simplicity enable critical thinking that eliminates the distractions and elevates focus.
Kent Stones digs into the 10 most compelling consumer insights in a new study from CEB Iconoculture.
Four invaluable takeaways from the best creative minds in the advertising and marketing world.
It’s not easy, but focusing on your brand’s shared values can be transformative. A beautiful, simple, yet powerful opportunity emerges, allowing the brand to focus on things that matter.
Powerful content marketing should be meaningful and build trust, which is why we’re excited to partner with Westar Energy on the Imagine Kansas short film series.
For pet brands, there is unprecedented opportunity to engage with consumers and produce meaningful outcomes through social media‚ more so now than ever before. Here are seven tips to help pet-related companies build more effective social strategies.
Brands can’t let fear get in the way of taking advantage of the biggest area of current marketing growth: Social media. This pioneering process, put into place in a public school district, of all places, manages risk and creates opportunity.
Five ways to make this next trip around old Sol a saner and better one.
The most interesting, most read, and most thought-provoking blogs published by Callahan Creek in 2014.
The year’s end brings a time of reflection. What better way to be reflective than with poetry?
We are excited to present ConfabuLarryum, a community festival of creativity to be held in Lawrence. ConfabuLarryum will have something for everyone, with the goal of bringing the community together for a day offering fun and inspiration while reinvigorating the amazing power of creativity.
The inaugural AAF-KC Gas Can Creative Conference saw more than 300 area creatives get back to basics and spend a day exploring and celebrating their creativity.
Branding in 2014 means creating desired content, not interrupting it.
Powerful forces are altering our world at an unprecedented rate. Some are positive and exciting, while others, quite frankly, are discouraging. Regardless of their positive or negative potential, all are absolutely going to shape how we as marketers will thrive or struggle over the next few years.
Making killer content is closer than ever.
In order to get to deeper insights about consumer behavior, Callahan Creek is going beyond the standard research tools.
Remember when the internet was never going to be a big deal? Or when social media was just something for kids? Don’t make the same mistake about the collaborative economy. Join us for the Resilient Summit to find out what you need to know!
Our most-read blogs of the year.
This is the blog that helps Tug sleep at night.
Lessons from Chobani Greek Yogurt about the Era of Immediacy.
Design thinking is an examination of the entire system or architecture of a thing, with the added dimension of user experience.
While there is rarely anything truly new in marketing, there are always new buzzwords. Here are the shiniest buzzwords in marketing right now, explained.
In a cyclical market that is pressing us to generate content faster, launch product updates quicker and ship sooner, consumers are returning
to the desire for craft.
I just want to say one word to you. Just one word. Are you listening? Video.
We are excited to bring you the SmartWool story. Garett Mariano, Global Marketing Creative Manager at SmartWool answers questions posed by Chris Marshall on their recent success developing an iPad app for their brand.
The evolution of web design is starting to happen, right on cue. For specialty brands, staying ahead of mass brands in the eyes of your most important consumers (category enthusiasts) is a big part of what will differentiate you in your niche.
At Callahan Creek, we tend to spend a lot of time with craft beer drinkers. Part of it is because we work with Free State Brewery here in Lawrence, Kansas. But mostly it’s just because we love craft beer. Even when on vacations, many of us like to frequent brewpubs in different cities and share our discoveries with our friends and colleagues back at the office.
At a recent client meeting we were engaged in a lively debate about various media tactics—television, outdoor, online banners, PPC, etc.—and their relative effectiveness. Everyone had an opinion based on his or her own personal experience—the proverbial “focus group of one.” A couple of anecdotes from the discussion brings a critical media planning issue into focus: relevance.