Asking the right questions helps Spyder Tools outmaneuver big-name competition.
Close to 8,000 people attended the ConfabuLarryum Festival of Making & Creativity on Aug. 13 here in Lawrence. Parents, students, educators, entrepreneurs, inventors, innovators and makers of all ages came together for a day of free, hands-on activities ranging from traditional arts and crafts to science and engineering and regional makerspaces to high tech drones, virtual […]
This blog is part of our series of key emerging media and technology trends our team is watching. After attending TechweekKC at Union Station in Kansas City, my head was spinning with some big picture ideas. There was a lot of disruptive technology on display that will fundamentally change not only the way brands and […]
(Spoiler alert: I make no promises, but within the next few minutes, I’m likely to answer the question “boxers or briefs?” And by spoiler, I mean your appetite.) In my work, I help build brands. In less formal language, I help drive brand juice. For all the worry out there about the challenges of fragmented […]
Eric Moncarz bucked conventional wisdom, stuck to his guns and decided to flat-out refuse his customers’ requests. Today, Outlaws Cafe is not only still in business – it’s thriving. What’s the simple lesson here?
A few months ago, I suggested that simplicity is liberating for marketers. I make an effort to apply the laws of simplicity daily in my professional life. But earlier this summer, I was reminded of the power of simplicity during the least likely of circumstances: my child’s summer camp.
In a new TEDx Talk, Eric Melin issues a challenge for any kind of creative problem-solving: Go beyond perceived limitations and embrace absurdity to realize your full creative potential.
When it comes to brands, polarizing beats blasé; Getting many people to deeply care about your company takes standing for something that will draw them to you, while embracing that it will push others away.
If you are a marketer, you know focus is priceless. The laws of simplicity enable critical thinking that eliminates the distractions and elevates focus.
Kent Stones digs into the 10 most compelling consumer insights in a new study from CEB Iconoculture.
Four invaluable takeaways from the best creative minds in the advertising and marketing world.
It’s not easy, but focusing on your brand’s shared values can be transformative. A beautiful, simple, yet powerful opportunity emerges, allowing the brand to focus on things that matter.
Powerful content marketing should be meaningful and build trust, which is why we’re excited to partner with Westar Energy on the Imagine Kansas short film series.
Brands can’t let fear get in the way of taking advantage of the biggest area of current marketing growth: Social media. This pioneering process, put into place in a public school district, of all places, manages risk and creates opportunity.
In-store marketing is fertile ground for turning a simple sale into life-long brand advocacy – if you can unlock your customers’ curiosity.
The most interesting, most read, and most thought-provoking blogs published by Callahan Creek in 2014.
The year’s end brings a time of reflection. What better way to be reflective than with poetry?
The best articles for brand marketing from the past month.
The best articles for brand marketing from the past month.
When you need to get to that irresistible idea, that story that ignites a market or gets people talking and sharing, data analysis, even with the advanced analytical tools we have at our disposal, is only part of the equation. You must also discover a deep, emotional and unifying human truth that only comes from studying the intersection of culture, psychology and physical environment.
In an effort to move from the ineffectiveness of disruption marketing, where brands aim to divert attention, to permission marketing, where they aim to earn attention, we are seeing brands begin to publish more and more original content. And not just entertaining advertising, but content designed to prove their core values.
If you find your brand’s fans (you have them) and give them the power to create a community with you, they will become advocates.
Are you compelled to tell people about your favorite brand? Then you might be a brand advocate.
Optimization never sleeps. So while you shouldn’t need to completely reject an existing marketing strategy, you must constantly question whether it will continue to work as expected. This means exploring new channels that will be complementary to your existing strategy as opposed to simply replacing it.
The big takeaway from SuperZoo 2014? The trend of humanizing our pets is moving to a whole new level. What were once niche concepts now command a large and growing share of the industry. Pet brands that adapt to this trend will grow with it.
Specialty brands are unique, and therefore they have the greatest opportunity to market themselves differently.
Branding in 2014 means creating desired content, not interrupting it.
The social media free ride isn’t over – it was never free to begin with.
Consumers have grown weary of mistargeted email marketing. Deletion and unsubscribe rates are increasing as a result.
In order to get to deeper insights about consumer behavior, Callahan Creek is going beyond the standard research tools.
Stop trying to be liked by everyone, focus instead on being loved by someone.
For people and brands alike, the pure honest truth has the most power to change your fate.
Remember when the internet was never going to be a big deal? Or when social media was just something for kids? Don’t make the same mistake about the collaborative economy. Join us for the Resilient Summit to find out what you need to know!
Our most-read blogs of the year.
Sure, you can spell innovation without p-l-a-y, but you’d be hard pressed to achieve the former absent the latter.
For someone to advocate for your brand, they must be willing to put their own reputation on the line. When customers become brand ambassadors and promote your brand for you, there’s nothing better. But a knowledgeable enthusiast consumer will never take that step without confidence that the brand is for real.
Lessons from Chobani Greek Yogurt about the Era of Immediacy.
Creating an online community where enthusiasts can gather and share.
The best articles for specialty marketing from the dog days of summer.
Products or services that have a successful track record and a positive reputation convey a sense of trust. And that’s one of the most powerful things a brand can inspire in a user‚ and that a user can share with someone else. Trust nurtures enthusiasm, and enthusiasm is contagious.
We’ve compiled a list of the best specialty brand marketing articles of the past month. Just the good stuff!
In a cyclical market that is pressing us to generate content faster, launch product updates quicker and ship sooner, consumers are returning
to the desire for craft.