Westar Energy and Callahan Creek recently won top honors in Chartwell’s 2017 Best Practices Awards and the 2017 E Source Utility Ad Awards. Below is a case study – featuring examples of the work and results – for the Renewable Future campaign, which won Chartwell’s Gold Communications trophy and first place in the E Source digital campaign category. The […]
The World Wide Web began just a shade under 20 years ago. Two decades ago, planning and placing a comprehensive marketing campaign was relatively straightforward. The typical ad agency was much more like “Mad Men” …
Callahan Creek’s Director of Social and Emerging Media, Ben Smith, will be one of the speakers at the upcoming Global Pet Expo in Orlando, Florida, March 22-24. Here, he offers a preview of the sessions he will present, and invites you to join him at the Global Pet Expo Academy. The speed at which technology […]
Your periodic briefing on key emerging media and technology trends our team is watching at Callahan Creek, along with key platform updates and details of upcoming events. In this update: Facebook – Vertical video and “sound on” auto play 360-degree photos and video Should we advertise on Snapchat? Facebook user numbers Key trend: Artificial intelligence […]
Throughout 2017, I’ll be posting periodic briefings on key emerging media and technology trends and opportunities our team is watching at Callahan Creek. I’ll also be highlighting key industry events we’re participating in and reporting from. These are a few of the trends and opportunities we’re paying close attention to, and will provide future updates […]
Let’s not mince words: The way business is being done is changing dramatically and some brands are struggling to keep up with the ever-changing landscape. According to the new Gartner CMO Spend Survey 2016-2017, “Large established brands must out-market startups. As scrappy disrupters threaten the hard-earned franchises, these more established companies are forced to compete […]
So we all know how important video is in today’s complex, fragmented marketing landscape, but do we know how to best use its power? It’s not like the old days (read: 1998), when you thought up a TV spot or campaign, shot and edited it and then put it on the air. In fact, it’s […]
We consume so many great articles and bits of information each week in our quest to stay ahead in today’s ever-changing marketing landscape. It would be a shame to keep them all to ourselves. Here are some key emerging media and technology trends our team is watching to make sure your brand is always looking forward. What’s a […]
This new presentation helps content marketers create better content for their social media channels, focusing their efforts on specific targeted outcomes. Understanding how social media content motivates action is key to achieving your company’s goals. This informative and entertaining presentation shows why you should be using behavioral psychology to inform your social media strategy.
We consume so many great articles and bits of information each week in our quest to stay ahead in today’s ever-changing marketing landscape. It would be a shame to keep them all to ourselves, so this is the first in a series of short blog entries designed to make sure your brand is always looking forward.
Social media can help you quickly determine what resonates with customers.
Why content of average length and quality generates below-average results.
Use this handy checklist of big-picture ideas to make sure your 2016 marketing is on point.
My Facebook feed was flooded with excitement from other Royals fans, then a sponsored post from Huggies appeared from left field.
In social media, as in sports, the actions that get talked about most are rarely the most impactful. The content that gets noticed by AdWeek isn’t necessarily what gets the community’s engagement. The unbelievable 360 dunk is still only worth two points.
In an age when every consumer holds a PhD in spotting sales messages, marketers are more focused than ever on creating valuable content that doesn’t get instantly labeled as advertising. But how many are hitting the mark?
Rigorous thought and simplification can help brands create culturally relevant, meaningful experiences for their customers.
Combining Instagram’s dedicated audience with Facebook’s strategic targeting options can make for one powerful ad. Our social team is experienced and we can help.
In a new TEDx Talk, Eric Melin issues a challenge for any kind of creative problem-solving: Go beyond perceived limitations and embrace absurdity to realize your full creative potential.
Kent Stones digs into the 10 most compelling consumer insights in a new study from CEB Iconoculture.
How do you blend your personal and professional brand on social media? From the C-suite to recent college graduates starting an internship, it’s a challenge all marketers face.
Four invaluable takeaways from the best creative minds in the advertising and marketing world.
Powerful content marketing should be meaningful and build trust, which is why we’re excited to partner with Westar Energy on the Imagine Kansas short film series.
For pet brands, there is unprecedented opportunity to engage with consumers and produce meaningful outcomes through social media‚ more so now than ever before. Here are seven tips to help pet-related companies build more effective social strategies.
Brands can’t let fear get in the way of taking advantage of the biggest area of current marketing growth: Social media. This pioneering process, put into place in a public school district, of all places, manages risk and creates opportunity.
The most interesting, most read, and most thought-provoking blogs published by Callahan Creek in 2014.
Is your brand’s marketing strategy and team nimble enough to not just react to the twists and turns of conversations happening on social media, but to leverage them to your advantage?
If brands wish to move the needle on the public’s perception of them, they must identify the core truths they stand for and tell those stories.
The year’s end brings a time of reflection. What better way to be reflective than with poetry?
The best articles for brand marketing from the past month.
Creating a memorable ad? That’s the easy part. British retail giant John Lewis has infused their latest campaign throughout their media channels and in-store retail experience. Through engagement and interactive experiences, the coordinated campaign prompts parents and children to increase trips to the store, and builds advocacy for the brand.
The best articles for brand marketing from the past month.
Brands: don’t be afraid to market sideways
Good old fashioned word-of-mouth has gotten a spiffy digital and social upgrade to ‘Brand Advocacy,’ and in today’s fragmented marketing landscape it’s never been more valuable. But is your brand positioned to utilize it?
Marketing is evolving away from its classic structure, becoming more wide-ranging in its attempts to reach consumers where they are. To succeed, new entrants in the field will need more than a traditional marketing degree.
How long before everything you know about marketing is obsolete? While it’s impossible to predict exactly when that moment will occur, the pace of change is getting faster – and that can benefit nimble specialty brands.
Data-driven personalization is on the cusp of changing marketing, promising targeted advertising that is more relevant and timely for consumers. But don’t forget to look up from your Excel spreadsheets and talk with some real humans before you push ‘go’ on your next campaign.
If you find your brand’s fans (you have them) and give them the power to create a community with you, they will become advocates.
Are you compelled to tell people about your favorite brand? Then you might be a brand advocate.
Optimization never sleeps. So while you shouldn’t need to completely reject an existing marketing strategy, you must constantly question whether it will continue to work as expected. This means exploring new channels that will be complementary to your existing strategy as opposed to simply replacing it.
Want to create a winning marketing strategy? Take a cue from the world of competitive air guitar.
Branding in 2014 means creating desired content, not interrupting it.
Powerful forces are altering our world at an unprecedented rate. Some are positive and exciting, while others, quite frankly, are discouraging. Regardless of their positive or negative potential, all are absolutely going to shape how we as marketers will thrive or struggle over the next few years.
The social media free ride isn’t over – it was never free to begin with.