What if I told you that most marketing organizations are still (even today) way behind the 8-ball with regards to data?
Now, more than ever, it’s more about personalization: Who your specific customers are and how they respond to the emails YOU send. Here are four more keys to crafting effective email marketing:
Zack Pike is Callahan Creek’s new VP of data strategy and marketing analytics. He has provided innovative marketing strategy and analytics leadership and solutions to seasoned B2C and B2B executives on a global scale and is heading up our new data strategy team. Analytics and data are hot right now. Red hot. I’ve been fortunate […]
Westar Energy and Callahan Creek recently won top honors in Chartwell’s 2017 Best Practices Awards and the 2017 E Source Utility Ad Awards. Below is a case study – featuring examples of the work and results – for the Renewable Future campaign, which won Chartwell’s Gold Communications trophy and first place in the E Source digital campaign category. The […]
The World Wide Web began just a shade under 20 years ago. Two decades ago, planning and placing a comprehensive marketing campaign was relatively straightforward. The typical ad agency was much more like “Mad Men” …
Spending three days at the 2017 Gartner Digital Marketing Conference was like drinking from a digital fire hose. It’s no wonder marketers are running faster and faster to keep up. Here is a very brief summary of some of the key highlights from my perspective. We’d love to hear your thoughts! Please add your own […]
I had a theory about the modern ad agency workspace and I wanted to test it out. In preparation for my talk at the 2017 Gas Can Creative Conference, I went on an unofficial tour, visiting several agencies around Kansas City. I ventured from north of the river to south of 435 and was absolutely […]
Identify the opportunity that will make the biggest difference for your brand.
Your periodic briefing on key emerging media and technology trends our team is watching at Callahan Creek, along with key platform updates and details of upcoming events. In this update: Facebook – Vertical video and “sound on” auto play 360-degree photos and video Should we advertise on Snapchat? Facebook user numbers Key trend: Artificial intelligence […]
Most marketers measure brand image, but very few understand its true impact.
Why the traditional approaches to measuring engagement are dead—and why it matters.
Are you spending your marketing dollars on research that doesn’t give clear direction?
This is Part 3 of a three-part series: Part 1: Franchise who? defines the relationships between franchisor and franchisee and Part 2: Brand Wack-Wack discusses branding. This series helps brand-side leaders build a stronger group of franchise operators and agency-side account managers understand the needs of their clients. Hopefully some franchisees might be interested too. Franchisors: […]
This is Part 2 of a three-part series. Part 1: Franchise who? defines the franchisor and franchisee relationship and Part 3: Engage Hyperspace deals with media strategies and efficiencies. This series helps brand-side leaders build a stronger group of franchise operators and agency-side account managers understand the needs of their clients. Hopefully some franchisees might be […]
How to make the franchise model work harder for you.
Let’s not mince words: The way business is being done is changing dramatically and some brands are struggling to keep up with the ever-changing landscape. According to the new Gartner CMO Spend Survey 2016-2017, “Large established brands must out-market startups. As scrappy disrupters threaten the hard-earned franchises, these more established companies are forced to compete […]
Asking the right questions helps Spyder Tools outmaneuver big-name competition.
Close to 8,000 people attended the ConfabuLarryum Festival of Making & Creativity on Aug. 13 here in Lawrence. Parents, students, educators, entrepreneurs, inventors, innovators and makers of all ages came together for a day of free, hands-on activities ranging from traditional arts and crafts to science and engineering and regional makerspaces to high tech drones, virtual […]
This blog is part of our series of key emerging media and technology trends our team is watching. After attending TechweekKC at Union Station in Kansas City, my head was spinning with some big picture ideas. There was a lot of disruptive technology on display that will fundamentally change not only the way brands and […]
Segmentation – Eating the elephant in small bites Market segmentation is not a new marketing practice and the benefits of segmentation are typically pretty obvious – you take a huge, mass audience, bucket it into smaller, more manageable groups according to commonalities, and then hone your marketing efforts to speak in a more meaningful, relevant […]
So we all know how important video is in today’s complex, fragmented marketing landscape, but do we know how to best use its power? It’s not like the old days (read: 1998), when you thought up a TV spot or campaign, shot and edited it and then put it on the air. In fact, it’s […]
We consume so many great articles and bits of information each week in our quest to stay ahead in today’s ever-changing marketing landscape. It would be a shame to keep them all to ourselves. Here are some key emerging media and technology trends our team is watching to make sure your brand is always looking forward. What’s a […]
This new presentation helps content marketers create better content for their social media channels, focusing their efforts on specific targeted outcomes. Understanding how social media content motivates action is key to achieving your company’s goals. This informative and entertaining presentation shows why you should be using behavioral psychology to inform your social media strategy.
Customer experience (CX) is king. Here’s how to make it great.
Why content of average length and quality generates below-average results.
Use this handy checklist of big-picture ideas to make sure your 2016 marketing is on point.
Create championship-caliber marketing plans with four lessons from baseball.
Rigorous thought and simplification can help brands create culturally relevant, meaningful experiences for their customers.
Combining Instagram’s dedicated audience with Facebook’s strategic targeting options can make for one powerful ad. Our social team is experienced and we can help.
Eric Moncarz bucked conventional wisdom, stuck to his guns and decided to flat-out refuse his customers’ requests. Today, Outlaws Cafe is not only still in business – it’s thriving. What’s the simple lesson here?
Simplicity increases consumer recommendations, builds brand value and commands higher prices.
In marketing, simplicity is sticky while complexity repels consumers.
If you are a marketer, you know focus is priceless. The laws of simplicity enable critical thinking that eliminates the distractions and elevates focus.
Kent Stones digs into the 10 most compelling consumer insights in a new study from CEB Iconoculture.
Four invaluable takeaways from the best creative minds in the advertising and marketing world.
It’s not easy, but focusing on your brand’s shared values can be transformative. A beautiful, simple, yet powerful opportunity emerges, allowing the brand to focus on things that matter.
The most interesting, most read, and most thought-provoking blogs published by Callahan Creek in 2014.
When you need to get to that irresistible idea, that story that ignites a market or gets people talking and sharing, data analysis, even with the advanced analytical tools we have at our disposal, is only part of the equation. You must also discover a deep, emotional and unifying human truth that only comes from studying the intersection of culture, psychology and physical environment.
Optimization never sleeps. So while you shouldn’t need to completely reject an existing marketing strategy, you must constantly question whether it will continue to work as expected. This means exploring new channels that will be complementary to your existing strategy as opposed to simply replacing it.
Specialty brands are unique, and therefore they have the greatest opportunity to market themselves differently.
Powerful forces are altering our world at an unprecedented rate. Some are positive and exciting, while others, quite frankly, are discouraging. Regardless of their positive or negative potential, all are absolutely going to shape how we as marketers will thrive or struggle over the next few years.
In order to get to deeper insights about consumer behavior, Callahan Creek is going beyond the standard research tools.
Our most-read blogs of the year.
Email marketing efforts do work. (66% of US online consumers said they are more likely to respond to email than any other marketing effort; But what can you do to ensure your email marketing dollars are working as hard for you as possible?
Creating an online community where enthusiasts can gather and share.
People inherently want to follow instructions. Sometimes, however, learned behaviors can get in their way. If you need your customers to adopt a new behavior, and you’re not getting the results you want, what do you do?
When you already know how something is going to work, it’s all but impossible to understand that others don’t. Enter useability testing to save your bacon.
The anticipated future of marketing is about engaging people with meaningful content, moving as many people as possible toward advocating for your brand.
Creating an advertising campaign for a pharmaceutical product is a daunting task. Follow these three tips and you’ll see the payoff.
“Are you making it more complicated than it needs to be?” or “Are we overthinking it?” My answer to these questions is an unqualified “No!”
Customer Relationship Management (CRM) has been around for a very long time, but it’s no longer Customer Relationship Management, it’s now Complete Relationship Management. Here’s why…