Category Archives: Opinion

We’re a Community of Thinkers & Makers.  It says so—loudly—on our front doors. We proudly serve that role in myriad ways for our clients every day. But from an experiential perspective inside our walls, that was where the declaration ended. Sure, there was the usual hive of activity you would find in any office, but […]

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This is Part 3 of a three-part series: Part 1: Franchise who? defines the relationships between franchisor and franchisee and Part 2: Brand Wack-Wack discusses branding. This series helps brand-side leaders build a stronger group of franchise operators and agency-side account managers understand the needs of their clients. Hopefully some franchisees might be interested too. Franchisors: […]

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This is Part 2 of a three-part series. Part 1: Franchise who? defines the franchisor and franchisee relationship and Part 3: Engage Hyperspace deals with media strategies and efficiencies. This series helps brand-side leaders build a stronger group of franchise operators and agency-side account managers understand the needs of their clients. Hopefully some franchisees might be […]

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Let’s not mince words: The way business is being done is changing dramatically and some brands are struggling to keep up with the ever-changing landscape. According to the new Gartner CMO Spend Survey 2016-2017, “Large established brands must out-market startups. As scrappy disrupters threaten the hard-earned franchises, these more established companies are forced to compete […]

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Close to 8,000 people attended the ConfabuLarryum Festival of Making & Creativity on Aug. 13 here in Lawrence. Parents, students, educators, entrepreneurs, inventors, innovators and makers of all ages came together for a day of free, hands-on activities ranging from traditional arts and crafts to science and engineering and regional makerspaces to high tech drones, virtual […]

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This new presentation helps content marketers create better content for their social media channels, focusing their efforts on specific targeted outcomes. Understanding how social media content motivates action is key to achieving your company’s goals. This informative and entertaining presentation shows why you should be using behavioral psychology to inform your social media strategy.

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