I had a theory about the modern ad agency workspace and I wanted to test it out. In preparation for my talk at the 2017 Gas Can Creative Conference, I went on an unofficial tour, visiting several agencies around Kansas City. I ventured from north of the river to south of 435 and was absolutely […]
We’re a Community of Thinkers & Makers. It says so—loudly—on our front doors. We proudly serve that role in myriad ways for our clients every day. But from an experiential perspective inside our walls, that was where the declaration ended. Sure, there was the usual hive of activity you would find in any office, but […]
This is Part 3 of a three-part series: Part 1: Franchise who? defines the relationships between franchisor and franchisee and Part 2: Brand Wack-Wack discusses branding. This series helps brand-side leaders build a stronger group of franchise operators and agency-side account managers understand the needs of their clients. Hopefully some franchisees might be interested too. Franchisors: […]
This is Part 2 of a three-part series. Part 1: Franchise who? defines the franchisor and franchisee relationship and Part 3: Engage Hyperspace deals with media strategies and efficiencies. This series helps brand-side leaders build a stronger group of franchise operators and agency-side account managers understand the needs of their clients. Hopefully some franchisees might be […]
How to make the franchise model work harder for you.
Let’s not mince words: The way business is being done is changing dramatically and some brands are struggling to keep up with the ever-changing landscape. According to the new Gartner CMO Spend Survey 2016-2017, “Large established brands must out-market startups. As scrappy disrupters threaten the hard-earned franchises, these more established companies are forced to compete […]
Close to 8,000 people attended the ConfabuLarryum Festival of Making & Creativity on Aug. 13 here in Lawrence. Parents, students, educators, entrepreneurs, inventors, innovators and makers of all ages came together for a day of free, hands-on activities ranging from traditional arts and crafts to science and engineering and regional makerspaces to high tech drones, virtual […]
Segmentation – Eating the elephant in small bites Market segmentation is not a new marketing practice and the benefits of segmentation are typically pretty obvious – you take a huge, mass audience, bucket it into smaller, more manageable groups according to commonalities, and then hone your marketing efforts to speak in a more meaningful, relevant […]
This new presentation helps content marketers create better content for their social media channels, focusing their efforts on specific targeted outcomes. Understanding how social media content motivates action is key to achieving your company’s goals. This informative and entertaining presentation shows why you should be using behavioral psychology to inform your social media strategy.
(Spoiler alert: I make no promises, but within the next few minutes, I’m likely to answer the question “boxers or briefs?” And by spoiler, I mean your appetite.) In my work, I help build brands. In less formal language, I help drive brand juice. For all the worry out there about the challenges of fragmented […]
Rigorous thought and simplification can help brands create culturally relevant, meaningful experiences for their customers.
A few months ago, I suggested that simplicity is liberating for marketers. I make an effort to apply the laws of simplicity daily in my professional life. But earlier this summer, I was reminded of the power of simplicity during the least likely of circumstances: my child’s summer camp.
Through this inspiration, a unique partnership with the Lawrence Public Schools, and the willingness of Callahan Creek leadership to invest in supporting the event, ConfabuLarryum was born and in August of 2014, something very special took place…
What can you do every day to be more creative? To strengthen your creative muscles? And to help those around you do the same? Glad you asked. Here are a couple of thoughts.
When it comes to brands, polarizing beats blasé; Getting many people to deeply care about your company takes standing for something that will draw them to you, while embracing that it will push others away.
How do you blend your personal and professional brand on social media? From the C-suite to recent college graduates starting an internship, it’s a challenge all marketers face.
Five ways to make this next trip around old Sol a saner and better one.
The most interesting, most read, and most thought-provoking blogs published by Callahan Creek in 2014.
The year’s end brings a time of reflection. What better way to be reflective than with poetry?
We are excited to present ConfabuLarryum, a community festival of creativity to be held in Lawrence. ConfabuLarryum will have something for everyone, with the goal of bringing the community together for a day offering fun and inspiration while reinvigorating the amazing power of creativity.
Wearable tech is about to go mainstream, driven by a fusion of early-adopters, enthusiasts, and sports aficionados.
Want to create a winning marketing strategy? Take a cue from the world of competitive air guitar.
If you aren’t doing something to shake up the expectations that consumers have for your category, you’ll find it much harder to create brand advocates for your product.
Branding in 2014 means creating desired content, not interrupting it.
Making killer content is closer than ever.
In order to get to deeper insights about consumer behavior, Callahan Creek is going beyond the standard research tools.
For people and brands alike, the pure honest truth has the most power to change your fate.
The Lego Movie creators didn’t try to create marketing that doesn’t look like marketing, they created a story that happens to produce marketing results.
Will the hype, expense and exposure of the Super Bowl be worth it for the advertisers?
Remember when the internet was never going to be a big deal? Or when social media was just something for kids? Don’t make the same mistake about the collaborative economy. Join us for the Resilient Summit to find out what you need to know!
Our most-read blogs of the year.
In which it is proven in the digital space that the customer is always right.
This is the blog that helps Tug sleep at night.
Lessons from Chobani Greek Yogurt about the Era of Immediacy.
Design thinking is an examination of the entire system or architecture of a thing, with the added dimension of user experience.
The best articles for specialty marketing from the dog days of summer.
Sure, social media means consumers can have a conversation with brands. But don’t forget, social media is a product of the digital age, which means immediacy is in its DNA.
Sure, we all know that great ideas can come from anywhere. But are we actually letting them?
While there is rarely anything truly new in marketing, there are always new buzzwords. Here are the shiniest buzzwords in marketing right now, explained.
We’ve compiled a list of the best specialty brand marketing articles of the past month. Just the good stuff!
In a cyclical market that is pressing us to generate content faster, launch product updates quicker and ship sooner, consumers are returning
to the desire for craft.
There are a lot of reasons why the Ron Johnson-led JC Penney’s makeover failed. But it wasn’t because he didn’t do enough research.
The old entertainment maxim “leave ’em wanting more”, explained.
Will you like my Facebook page? I will not like your Facebook page. With your brand I do not engage.
What if the best way to handle a fire is not to try and fight it?
The anticipated future of marketing is about engaging people with meaningful content, moving as many people as possible toward advocating for your brand.
I just want to say one word to you. Just one word. Are you listening? Video.
Is the content you are creating for your clients on social media stuff you can’t wait to show your family and friends? If the answer is no, then you’re doing it wrong.