Now, more than ever, it’s more about personalization: Who your specific customers are and how they respond to the emails YOU send. Here are four more keys to crafting effective email marketing:
The World Wide Web began just a shade under 20 years ago. Two decades ago, planning and placing a comprehensive marketing campaign was relatively straightforward. The typical ad agency was much more like “Mad Men” …
Spending three days at the 2017 Gartner Digital Marketing Conference was like drinking from a digital fire hose. It’s no wonder marketers are running faster and faster to keep up. Here is a very brief summary of some of the key highlights from my perspective. We’d love to hear your thoughts! Please add your own […]
Callahan Creek’s Director of Social and Emerging Media, Ben Smith, will be one of the speakers at the upcoming Global Pet Expo in Orlando, Florida, March 22-24. Here, he offers a preview of the sessions he will present, and invites you to join him at the Global Pet Expo Academy. The speed at which technology […]
Your periodic briefing on key emerging media and technology trends our team is watching at Callahan Creek, along with key platform updates and details of upcoming events. In this update: Facebook – Vertical video and “sound on” auto play 360-degree photos and video Should we advertise on Snapchat? Facebook user numbers Key trend: Artificial intelligence […]
Throughout 2017, I’ll be posting periodic briefings on key emerging media and technology trends and opportunities our team is watching at Callahan Creek. I’ll also be highlighting key industry events we’re participating in and reporting from. These are a few of the trends and opportunities we’re paying close attention to, and will provide future updates […]
Let’s not mince words: The way business is being done is changing dramatically and some brands are struggling to keep up with the ever-changing landscape. According to the new Gartner CMO Spend Survey 2016-2017, “Large established brands must out-market startups. As scrappy disrupters threaten the hard-earned franchises, these more established companies are forced to compete […]
This blog is part of our series of key emerging media and technology trends our team is watching. After attending TechweekKC at Union Station in Kansas City, my head was spinning with some big picture ideas. There was a lot of disruptive technology on display that will fundamentally change not only the way brands and […]
So we all know how important video is in today’s complex, fragmented marketing landscape, but do we know how to best use its power? It’s not like the old days (read: 1998), when you thought up a TV spot or campaign, shot and edited it and then put it on the air. In fact, it’s […]
We consume so many great articles and bits of information each week in our quest to stay ahead in today’s ever-changing marketing landscape. It would be a shame to keep them all to ourselves, so this is the first in a series of short blog entries designed to make sure your brand is always looking forward.
Why content of average length and quality generates below-average results.
Use this handy checklist of big-picture ideas to make sure your 2016 marketing is on point.
Automation can make your marketing more successful.
In an age when every consumer holds a PhD in spotting sales messages, marketers are more focused than ever on creating valuable content that doesn’t get instantly labeled as advertising. But how many are hitting the mark?
Rigorous thought and simplification can help brands create culturally relevant, meaningful experiences for their customers.
Combining Instagram’s dedicated audience with Facebook’s strategic targeting options can make for one powerful ad. Our social team is experienced and we can help.
Simplicity increases consumer recommendations, builds brand value and commands higher prices.
In marketing, simplicity is sticky while complexity repels consumers.
Four invaluable takeaways from the best creative minds in the advertising and marketing world.
The most interesting, most read, and most thought-provoking blogs published by Callahan Creek in 2014.
Is your brand’s marketing strategy and team nimble enough to not just react to the twists and turns of conversations happening on social media, but to leverage them to your advantage?
The year’s end brings a time of reflection. What better way to be reflective than with poetry?
The best articles for brand marketing from the past month.
The best articles for brand marketing from the past month.
Good old fashioned word-of-mouth has gotten a spiffy digital and social upgrade to ‘Brand Advocacy,’ and in today’s fragmented marketing landscape it’s never been more valuable. But is your brand positioned to utilize it?
Marketing is evolving away from its classic structure, becoming more wide-ranging in its attempts to reach consumers where they are. To succeed, new entrants in the field will need more than a traditional marketing degree.
How long before everything you know about marketing is obsolete? While it’s impossible to predict exactly when that moment will occur, the pace of change is getting faster – and that can benefit nimble specialty brands.
Wearable tech is about to go mainstream, driven by a fusion of early-adopters, enthusiasts, and sports aficionados.
Remember when the internet was never going to be a big deal? Or when social media was just something for kids? Don’t make the same mistake about the collaborative economy. Join us for the Resilient Summit to find out what you need to know!
Our most-read blogs of the year.
Email marketing efforts do work. (66% of US online consumers said they are more likely to respond to email than any other marketing effort; But what can you do to ensure your email marketing dollars are working as hard for you as possible?
When you turn your creative attention to a shopper marketing solution, the results (both creative and bottom-line) can be astounding.
The best articles for specialty marketing from the dog days of summer.
People inherently want to follow instructions. Sometimes, however, learned behaviors can get in their way. If you need your customers to adopt a new behavior, and you’re not getting the results you want, what do you do?
I just want to say one word to you. Just one word. Are you listening? Video.
It’s that time of year when we look back‚ and we look forward. We contemplate the implications of things that happened last year, and we make resolutions and predictions about the year ahead.
Sprint, Verizon, AT&T and T-Mobile are the key players in the wireless carrier world. So what is it exactly that draws customers to one network or the other?
When your ad agency’s located right down the street from one of the best brewpubs in the area, you drink their beer a lot. Then, when you get that brewpub as a client and start helping them with packaging and promo materials for their burgeoning distribution business, you drink their beer even more. You know, for, um, research.
Near Field Communications (NFC) is getting set to change the way we pay for goods and services at retail, but it can do so much more. Will you be ready to take advantage of it?
Poor user experience design can actually be fatal to your brand. A good user experience builds brand equity with every interaction, while a poor one erodes brand equity. Consumers are expecting more speed and better experiences all the time. Learn how to design for success.
Think mobile devices have had a big impact on our lives? Get ready for that impact to move up the scale to enormous.