What if I told you that most marketing organizations are still (even today) way behind the 8-ball with regards to data?
Zack Pike is Callahan Creek’s new VP of data strategy and marketing analytics. He has provided innovative marketing strategy and analytics leadership and solutions to seasoned B2C and B2B executives on a global scale and is heading up our new data strategy team. Analytics and data are hot right now. Red hot. I’ve been fortunate […]
I used to be a voice-assistant skeptic. Then I met Alexa, and now I believe in the potential of an ambient computing future. Imagine a computing platform that extends beyond the smartphone in your pocket, to a network of web-connected devices – the Internet of Things. Not only do these devices talk to each other, […]
The World Wide Web began just a shade under 20 years ago. Two decades ago, planning and placing a comprehensive marketing campaign was relatively straightforward. The typical ad agency was much more like “Mad Men” …
Spending three days at the 2017 Gartner Digital Marketing Conference was like drinking from a digital fire hose. It’s no wonder marketers are running faster and faster to keep up. Here is a very brief summary of some of the key highlights from my perspective. We’d love to hear your thoughts! Please add your own […]
Callahan Creek’s Director of Social and Emerging Media, Ben Smith, will be one of the speakers at the upcoming Global Pet Expo in Orlando, Florida, March 22-24. Here, he offers a preview of the sessions he will present, and invites you to join him at the Global Pet Expo Academy. The speed at which technology […]
Your periodic briefing on key emerging media and technology trends our team is watching at Callahan Creek, along with key platform updates and details of upcoming events. In this update: Facebook – Vertical video and “sound on” auto play 360-degree photos and video Should we advertise on Snapchat? Facebook user numbers Key trend: Artificial intelligence […]
Throughout 2017, I’ll be posting periodic briefings on key emerging media and technology trends and opportunities our team is watching at Callahan Creek. I’ll also be highlighting key industry events we’re participating in and reporting from. These are a few of the trends and opportunities we’re paying close attention to, and will provide future updates […]
This blog is part of our series of key emerging media and technology trends our team is watching. After attending TechweekKC at Union Station in Kansas City, my head was spinning with some big picture ideas. There was a lot of disruptive technology on display that will fundamentally change not only the way brands and […]
We consume so many great articles and bits of information each week in our quest to stay ahead in today’s ever-changing marketing landscape. It would be a shame to keep them all to ourselves. Here are some key emerging media and technology trends our team is watching to make sure your brand is always looking forward. What’s a […]
We consume so many great articles and bits of information each week in our quest to stay ahead in today’s ever-changing marketing landscape. It would be a shame to keep them all to ourselves, so this is the first in a series of short blog entries designed to make sure your brand is always looking forward.