What if I told you that most marketing organizations are still (even today) way behind the 8-ball with regards to data?
Now, more than ever, it’s more about personalization: Who your specific customers are and how they respond to the emails YOU send. Here are four more keys to crafting effective email marketing:
Zack Pike is Callahan Creek’s new VP of data strategy and marketing analytics. He has provided innovative marketing strategy and analytics leadership and solutions to seasoned B2C and B2B executives on a global scale and is heading up our new data strategy team. Analytics and data are hot right now. Red hot. I’ve been fortunate […]
Westar Energy and Callahan Creek recently won top honors in Chartwell’s 2017 Best Practices Awards and the 2017 E Source Utility Ad Awards. Below is a case study – featuring examples of the work and results – for the Renewable Future campaign, which won Chartwell’s Gold Communications trophy and first place in the E Source digital campaign category. The […]
I used to be a voice-assistant skeptic. Then I met Alexa, and now I believe in the potential of an ambient computing future. Imagine a computing platform that extends beyond the smartphone in your pocket, to a network of web-connected devices – the Internet of Things. Not only do these devices talk to each other, […]
The World Wide Web began just a shade under 20 years ago. Two decades ago, planning and placing a comprehensive marketing campaign was relatively straightforward. The typical ad agency was much more like “Mad Men” …
Spending three days at the 2017 Gartner Digital Marketing Conference was like drinking from a digital fire hose. It’s no wonder marketers are running faster and faster to keep up. Here is a very brief summary of some of the key highlights from my perspective. We’d love to hear your thoughts! Please add your own […]
Callahan Creek’s Director of Social and Emerging Media, Ben Smith, will be one of the speakers at the upcoming Global Pet Expo in Orlando, Florida, March 22-24. Here, he offers a preview of the sessions he will present, and invites you to join him at the Global Pet Expo Academy. The speed at which technology […]
Your periodic briefing on key emerging media and technology trends our team is watching at Callahan Creek, along with key platform updates and details of upcoming events. In this update: Facebook – Vertical video and “sound on” auto play 360-degree photos and video Should we advertise on Snapchat? Facebook user numbers Key trend: Artificial intelligence […]
Throughout 2017, I’ll be posting periodic briefings on key emerging media and technology trends and opportunities our team is watching at Callahan Creek. I’ll also be highlighting key industry events we’re participating in and reporting from. These are a few of the trends and opportunities we’re paying close attention to, and will provide future updates […]
Let’s not mince words: The way business is being done is changing dramatically and some brands are struggling to keep up with the ever-changing landscape. According to the new Gartner CMO Spend Survey 2016-2017, “Large established brands must out-market startups. As scrappy disrupters threaten the hard-earned franchises, these more established companies are forced to compete […]
Asking the right questions helps Spyder Tools outmaneuver big-name competition.
Close to 8,000 people attended the ConfabuLarryum Festival of Making & Creativity on Aug. 13 here in Lawrence. Parents, students, educators, entrepreneurs, inventors, innovators and makers of all ages came together for a day of free, hands-on activities ranging from traditional arts and crafts to science and engineering and regional makerspaces to high tech drones, virtual […]
This blog is part of our series of key emerging media and technology trends our team is watching. After attending TechweekKC at Union Station in Kansas City, my head was spinning with some big picture ideas. There was a lot of disruptive technology on display that will fundamentally change not only the way brands and […]
So we all know how important video is in today’s complex, fragmented marketing landscape, but do we know how to best use its power? It’s not like the old days (read: 1998), when you thought up a TV spot or campaign, shot and edited it and then put it on the air. In fact, it’s […]
We consume so many great articles and bits of information each week in our quest to stay ahead in today’s ever-changing marketing landscape. It would be a shame to keep them all to ourselves. Here are some key emerging media and technology trends our team is watching to make sure your brand is always looking forward. What’s a […]
Join us in a celebration of the Maker Movement!
This new presentation helps content marketers create better content for their social media channels, focusing their efforts on specific targeted outcomes. Understanding how social media content motivates action is key to achieving your company’s goals. This informative and entertaining presentation shows why you should be using behavioral psychology to inform your social media strategy.
We consume so many great articles and bits of information each week in our quest to stay ahead in today’s ever-changing marketing landscape. It would be a shame to keep them all to ourselves, so this is the first in a series of short blog entries designed to make sure your brand is always looking forward.
Get more out of social media by creating content for a single outcome.
Customer experience (CX) is king. Here’s how to make it great.
Why content of average length and quality generates below-average results.
Automation can make your marketing more successful.
Make sure you stand out during the most important sales season.
In an age when every consumer holds a PhD in spotting sales messages, marketers are more focused than ever on creating valuable content that doesn’t get instantly labeled as advertising. But how many are hitting the mark?
Rigorous thought and simplification can help brands create culturally relevant, meaningful experiences for their customers.
Simplicity increases consumer recommendations, builds brand value and commands higher prices.
In a new TEDx Talk, Eric Melin issues a challenge for any kind of creative problem-solving: Go beyond perceived limitations and embrace absurdity to realize your full creative potential.
In marketing, simplicity is sticky while complexity repels consumers.
How do you blend your personal and professional brand on social media? From the C-suite to recent college graduates starting an internship, it’s a challenge all marketers face.
Four invaluable takeaways from the best creative minds in the advertising and marketing world.
Powerful content marketing should be meaningful and build trust, which is why we’re excited to partner with Westar Energy on the Imagine Kansas short film series.
For pet brands, there is unprecedented opportunity to engage with consumers and produce meaningful outcomes through social media‚ more so now than ever before. Here are seven tips to help pet-related companies build more effective social strategies.
Brands can’t let fear get in the way of taking advantage of the biggest area of current marketing growth: Social media. This pioneering process, put into place in a public school district, of all places, manages risk and creates opportunity.
The most interesting, most read, and most thought-provoking blogs published by Callahan Creek in 2014.
Is your brand’s marketing strategy and team nimble enough to not just react to the twists and turns of conversations happening on social media, but to leverage them to your advantage?
The year’s end brings a time of reflection. What better way to be reflective than with poetry?
The best articles for brand marketing from the past month.
The best articles for brand marketing from the past month.
Brands: don’t be afraid to market sideways
Good old fashioned word-of-mouth has gotten a spiffy digital and social upgrade to ‘Brand Advocacy,’ and in today’s fragmented marketing landscape it’s never been more valuable. But is your brand positioned to utilize it?
Marketing is evolving away from its classic structure, becoming more wide-ranging in its attempts to reach consumers where they are. To succeed, new entrants in the field will need more than a traditional marketing degree.
How long before everything you know about marketing is obsolete? While it’s impossible to predict exactly when that moment will occur, the pace of change is getting faster – and that can benefit nimble specialty brands.
Data-driven personalization is on the cusp of changing marketing, promising targeted advertising that is more relevant and timely for consumers. But don’t forget to look up from your Excel spreadsheets and talk with some real humans before you push ‘go’ on your next campaign.
If you find your brand’s fans (you have them) and give them the power to create a community with you, they will become advocates.
Wearable tech is about to go mainstream, driven by a fusion of early-adopters, enthusiasts, and sports aficionados.
If you aren’t doing something to shake up the expectations that consumers have for your category, you’ll find it much harder to create brand advocates for your product.