Category Archives: Customer Service

Callahan Creek’s Director of Social and Emerging Media, Ben Smith, will be one of the speakers at the upcoming Global Pet Expo in Orlando, Florida, March 22-24. Here, he offers a preview of the sessions he will present, and invites you to join him at the Global Pet Expo Academy. The speed at which technology […]

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Throughout 2017, I’ll be posting periodic briefings on key emerging media and technology trends and opportunities our team is watching at Callahan Creek. I’ll also be highlighting key industry events we’re participating in and reporting from. These are a few of the trends and opportunities we’re paying close attention to, and will provide future updates […]

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Let’s not mince words: The way business is being done is changing dramatically and some brands are struggling to keep up with the ever-changing landscape. According to the new Gartner CMO Spend Survey 2016-2017, “Large established brands must out-market startups. As scrappy disrupters threaten the hard-earned franchises, these more established companies are forced to compete […]

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As a fan of specialty brands, I generally focus on buying products at retail locations that specialize in the category in which I am interested. I love that employees at specialty stores know more about what I’m interested in and can provide invaluable help in figuring out what to buy because they have experience with the product.

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These days, it seems like most brands/retailers, big and small, are participating in social media or at least thinking about it. If you choose to participate, you must make a total commitment. When you are a specialty brand, you can never forget that your customers are likely to be engaged and passionate.

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Improving retail performance is on everybody’s mind these days, what with the economy and lots of stores, restaurants and retail outlets struggling or even being shuttered. So how can you turn your own fortunes around? You could use specialized marketing and advertising programs that.

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