Callahan Creek’s Director of Social and Emerging Media, Ben Smith, will be one of the speakers at the upcoming Global Pet Expo in Orlando, Florida, March 22-24. Here, he offers a preview of the sessions he will present, and invites you to join him at the Global Pet Expo Academy. The speed at which technology […]
Throughout 2017, I’ll be posting periodic briefings on key emerging media and technology trends and opportunities our team is watching at Callahan Creek. I’ll also be highlighting key industry events we’re participating in and reporting from. These are a few of the trends and opportunities we’re paying close attention to, and will provide future updates […]
Let’s not mince words: The way business is being done is changing dramatically and some brands are struggling to keep up with the ever-changing landscape. According to the new Gartner CMO Spend Survey 2016-2017, “Large established brands must out-market startups. As scrappy disrupters threaten the hard-earned franchises, these more established companies are forced to compete […]
We consume so many great articles and bits of information each week in our quest to stay ahead in today’s ever-changing marketing landscape. It would be a shame to keep them all to ourselves, so this is the first in a series of short blog entries designed to make sure your brand is always looking forward.
Customer experience (CX) is king. Here’s how to make it great.
Use this handy checklist of big-picture ideas to make sure your 2016 marketing is on point.
Make sure you stand out during the most important sales season.
Simplicity increases consumer recommendations, builds brand value and commands higher prices.
In marketing, simplicity is sticky while complexity repels consumers.
Brands can’t let fear get in the way of taking advantage of the biggest area of current marketing growth: Social media. This pioneering process, put into place in a public school district, of all places, manages risk and creates opportunity.
The most interesting, most read, and most thought-provoking blogs published by Callahan Creek in 2014.
The best articles for brand marketing from the past month.
The best articles for brand marketing from the past month.
Good old fashioned word-of-mouth has gotten a spiffy digital and social upgrade to ‘Brand Advocacy,’ and in today’s fragmented marketing landscape it’s never been more valuable. But is your brand positioned to utilize it?
Keeping your data list clean with opted-in subscribers ensures that you’re delivering content to people who want to engage with you.
Our most-read blogs of the year.
Lessons from Chobani Greek Yogurt about the Era of Immediacy.
Can having thousands of people make negative comments on your brand’s Facebook actually be good for your brand?
The best articles for specialty marketing from the dog days of summer.
Go into your fall marketing campaign planning armed with the best specialty brand marketing ideas of the past month.
Turning category enthusiasts into advocates for your brand requires more than just monitoring social media and being responsive. You need to encourage behavior that leads to a positive experience with your brand.
For a specialty brand, collecting information about your customers should seem like a no-brainer and all part of a robust CRM system. But what’s the best way to go about it?
Customer Relationship Management (CRM) has been around for a very long time, but it’s no longer Customer Relationship Management, it’s now Complete Relationship Management. Here’s why…
Sprint, Verizon, AT&T and T-Mobile are the key players in the wireless carrier world. So what is it exactly that draws customers to one network or the other?
…it didn’t take long for me to realize the importance my customers placed on a quality product and a quality customer experience. I used to think these two were equally important variables motivating consumer purchase decisions.
Poor user experience design can actually be fatal to your brand. A good user experience builds brand equity with every interaction, while a poor one erodes brand equity. Consumers are expecting more speed and better experiences all the time. Learn how to design for success.
Think mobile devices have had a big impact on our lives? Get ready for that impact to move up the scale to enormous.
As a fan of specialty brands, I generally focus on buying products at retail locations that specialize in the category in which I am interested. I love that employees at specialty stores know more about what I’m interested in and can provide invaluable help in figuring out what to buy because they have experience with the product.
These days, it seems like most brands/retailers, big and small, are participating in social media or at least thinking about it. If you choose to participate, you must make a total commitment. When you are a specialty brand, you can never forget that your customers are likely to be engaged and passionate.
Recently, I experienced something that is fundamentally important to a specialty brand’s success: the importance of the person selling that brand being really smart about the product, competitive options and use of the product.
We want you back! That’s what was emblazoned across an oversized postcard sitting on my kitchen counter, along with the rest of the day’s mail.
Was this a lost opportunity for the sporting goods store? I only got about 10 feet into the store, where I had a 5 minute interaction with a store employee, albeit a good one, then I left the store empty handed.
I live out in the country. Not in the boonies, but just far enough away from civilization that it’s much easier for me to do a lot of my shopping online. That said, I still want to feel like I’m getting all the benefits of shopping at the real store.
Improving retail performance is on everybody’s mind these days, what with the economy and lots of stores, restaurants and retail outlets struggling or even being shuttered. So how can you turn your own fortunes around? You could use specialized marketing and advertising programs that.