Category Archives: Consumer Packaged Goods

Many people were surprised (and angry) to hear the news that Anheuser-Busch had purchased Chicago’s Goose Island Beer Company. We at
Callahan Creek were not. Working with great microbreweries and regional brewers like Free State and Boulevard, we understand how successful the craft beer market is and how attractive companies in it are becoming to the bigger players.

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The number of products on shelves, the number of options we have in our daily lives is beginning to paralyze us. Shoppers are walking out of stores or leaving websites frustrated, unsatisfied and without buying anything. This has big implications for retailers and marketers.

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