Callahan Creek is proud to announce their new client partnership with Elanco, the animal health division of Eli Lilly and Company. Callahan Creek has taken on strategic leadership, media planning, creative execution and performance analysis for the launch of their first national consumer campaign for Trifexis® (spinosad + milbemycin oxime).
“We are thrilled to have added Elanco to our list of valued clients,” said Cindy Maude, CEO of Callahan Creek. “It's been an incredibly positive experience working with this team of knowledgeable professionals on the consumer launch of their Trifexis product. We look forward to great results!”
The consumer campaign focuses on the benefits of Trifexis and speaks to pet owners who go to great lengths to protect their dogs. Leveraging years of experience in the pet category, Callahan Creek developed the campaign starting with consumer research and strategic insight. The national campaign consists of television, print and online.
“Working with Elanco on this great product has been really gratifying,” said Tug McTighe, Callahan Creek’s Executive Creative Director. “The client allowed us to think big, and we were able to devise a campaign that really stands out and highlights the product.”
Callahan Creek is excited about this campaign and looks forward to a strong and strategic partnership with Elanco in the future.
“Elanco is excited to be working with Callahan Creek on such an important campaign,” said Cathy Martin, Director of Companion Animal Marketing at Elanco. “They have done an excellent job of developing a campaign that will help raise the awareness of Trifexis and the benefits it brings to pet owners and their pets.”
Elanco Companion Animal Health enables veterinarians to help pets live longer, healthier higher quality lives through innovative products, technical support, economic value and support of the human-animal bond. More information is available at elanco.com and elancopet.com.
About Eli Lilly and Company
Headquartered in Indianapolis, Lilly provides answers – through medicines and information – forsome of the world’s most urgent medical needs. Additional information about Lilly is available at lilly.com.
Chris Marshall, VP Account Management