Best of Show for Children's Mercy Hospital and Clinics "Million Reasons" Campaign

Callahan Creek, a Lawrence-based marketing agency focused on specialty brands, won five awards at The Missouri Association for Healthcare Public Relations and Marketing (MAHPRM) 2010 “Show-Me Excellence” awards program. The agency was awarded on their multimedia marketing campaign for Kansas City’s Children’s Mercy Hospitals and Clinics featuring true stories from those who have experienced the hospital’s renowned care and treatment.

Callahan Creek was awarded:
•    Best of Show for the Million Reasons Mosaic Total Campaign
•    1st Place for Radio, Budget Greater than $1,000
•    1st Place for Print, Budget Greater than $1,500
•    2nd Place for TV, Budget Greater than $15,000 
•    2nd Place for Internet Site
 
The Million Reasons initiative leverages social media with a photo mosaic as the centerpiece of the multimedia campaign. Tug McTighe, Callahan Creek executive creative director said, “We are so proud of this work and feel honored to share in the success with Children’s Mercy. Nothing is more powerful than the actual words of the families and those who work there.”

“This campaign was a true collaborative effort,” said Shawn Arni‚ Children’s Mercy director of marketing and public relations. “Callahan Creek developed creative concepts that tell the Children’s Mercy story in a unique way to engage parents and encourage interaction.”

The campaign broke on March 16, 2008, and features parents telling the stories of their children who received care at the hospital. The Million Reasons Mosaic online community (www.millionreasons.org) provides an interactive social network for patients and families, but also for physicians, nurses, donors, volunteers and others. The advertising – TV, radio, print, social, outdoor and online rich media ad units – showcases the many lives the hospital has affected with its family-centered clinical care and innovative research breakthroughs.

Visit Children’s Mercy "Million Reasons"
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ABOUT CHILDREN’S MERCY:
Children’s Mercy Hospitals and Clinics, one of the country’s premier independent pediatric medical centers and recognized as a Magnet hospital since 2003, is actively involved in clinical care, innovative pediatric research, and educating the next generation of pediatric subspecialists. With 314 licensed beds, a faculty of more than 400 pediatric specialists and programs and services representing more than 40 specialties, Children’s Mercy is one of the leading pediatric medical centers in the country, proudly upholding their mission of caring for children regardless of the family’s ability to pay.


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Contact:
Emily Peterson, Account Supervisor
785.838.4774
pr@callahancreek.com