Insights
Newsletter |
Good user experience (UX) design has a critical impact on your brand
Poor user experience design can actually be fatal to your brand. A good user experience builds brand equity with every interaction, while a poor one erodes brand equity. Consumers are expecting more speed and better experiences all the time. Learn how to design for success.
read moreFrom The Blogs
A breath of fresh air indeed
Half the battle in strategy is diagnosing the real problem...
read moreGet out there: Why in-store research improves shopper marketing
Isn’t getting customers to take time out of their day to talk about a brand supposed to be a cumbersome task? Store associates are busy and just want to do their jobs without being bothered for research, right? Wrong!
read moreFrom The Whitepapers
Why specialty brands must deliver an incredible shopping experience
A primary reason people continue to spend money on specialty brands is the psychological payoff they get, described by economists as “psychic income.” And in today’s environment of comparison shopping and careful spending, shoppers won't spend time or money on a specialty brand if the entire shopping experience doesn't deliver on this psychic “buzz."
Understanding the psychic income your brand delivers is not just nice to know, it's something you must know.
Read about three critical areas that influence psychic income and thought starters for designing a shopper marketing strategy.
read more
Callahan Creek is certified by the