Let’s not mince words: The way business is being done is changing dramatically and some brands are struggling to keep up with the ever-changing landscape. According to the new Gartner CMO Spend Survey 2016-2017, “Large established brands must out-market startups. As scrappy disrupters threaten the hard-earned franchises, these more established companies are forced to compete […]

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Measuring your brand’s health is a critical step in identifying the pitfalls and opportunities you face in the marketplace. However, using traditional methods and metrics to understand how you stack up against the competition is no longer enough. The world’s enduring changes beg for a new way to measure brand health. When we realized there […]

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