I had a theory about the modern ad agency workspace and I wanted to test it out. In preparation for my talk at the 2017 Gas Can Creative Conference, I went on an unofficial tour, visiting several agencies around Kansas City. I ventured from north of the river to south of 435 and was absolutely […]
Belonging is the key to connecting with young customers.
Identify the opportunity that will make the biggest difference for your brand.
Most marketers measure brand image, but very few understand its true impact.
Why the traditional approaches to measuring engagement are dead—and why it matters.
Are you spending your marketing dollars on research that doesn’t give clear direction?
Let’s not mince words: The way business is being done is changing dramatically and some brands are struggling to keep up with the ever-changing landscape. According to the new Gartner CMO Spend Survey 2016-2017, “Large established brands must out-market startups. As scrappy disrupters threaten the hard-earned franchises, these more established companies are forced to compete […]
Measuring your brand’s health is a critical step in identifying the pitfalls and opportunities you face in the marketplace. However, using traditional methods and metrics to understand how you stack up against the competition is no longer enough. The world’s enduring changes beg for a new way to measure brand health. When we realized there […]
(Spoiler alert: I make no promises, but within the next few minutes, I’m likely to answer the question “boxers or briefs?” And by spoiler, I mean your appetite.) In my work, I help build brands. In less formal language, I help drive brand juice. For all the worry out there about the challenges of fragmented […]
A few months ago, I suggested that simplicity is liberating for marketers. I make an effort to apply the laws of simplicity daily in my professional life. But earlier this summer, I was reminded of the power of simplicity during the least likely of circumstances: my child’s summer camp.
If you are a marketer, you know focus is priceless. The laws of simplicity enable critical thinking that eliminates the distractions and elevates focus.