People inherently want to follow instructions. Sometimes, however, learned behaviors can get in their way. If you need your customers to adopt a new behavior, and you’re not getting the results you want, what do you do?
A trip to a Las Vegas reality-TV mainstay ended up being a real life marketing lesson.
These days, it seems like most brands/retailers, big and small, are participating in social media or at least thinking about it. If you choose to participate, you must make a total commitment. When you are a specialty brand, you can never forget that your customers are likely to be engaged and passionate.
Was this a lost opportunity for the sporting goods store? I only got about 10 feet into the store, where I had a 5 minute interaction with a store employee, albeit a good one, then I left the store empty handed.