Callahan Creek’s Director of Social and Emerging Media, Ben Smith, will be one of the speakers at the upcoming Global Pet Expo in Orlando, Florida, March 22-24. Here, he offers a preview of the sessions he will present, and invites you to join him at the Global Pet Expo Academy. The speed at which technology […]
Your periodic briefing on key emerging media and technology trends our team is watching at Callahan Creek, along with key platform updates and details of upcoming events. In this update: Facebook – Vertical video and “sound on” auto play 360-degree photos and video Should we advertise on Snapchat? Facebook user numbers Key trend: Artificial intelligence […]
Throughout 2017, I’ll be posting periodic briefings on key emerging media and technology trends and opportunities our team is watching at Callahan Creek. I’ll also be highlighting key industry events we’re participating in and reporting from. These are a few of the trends and opportunities we’re paying close attention to, and will provide future updates […]
Close to 8,000 people attended the ConfabuLarryum Festival of Making & Creativity on Aug. 13 here in Lawrence. Parents, students, educators, entrepreneurs, inventors, innovators and makers of all ages came together for a day of free, hands-on activities ranging from traditional arts and crafts to science and engineering and regional makerspaces to high tech drones, virtual […]
Join us in a celebration of the Maker Movement!
Through this inspiration, a unique partnership with the Lawrence Public Schools, and the willingness of Callahan Creek leadership to invest in supporting the event, ConfabuLarryum was born and in August of 2014, something very special took place…
For pet brands, there is unprecedented opportunity to engage with consumers and produce meaningful outcomes through social media‚ more so now than ever before. Here are seven tips to help pet-related companies build more effective social strategies.
We are excited to present ConfabuLarryum, a community festival of creativity to be held in Lawrence. ConfabuLarryum will have something for everyone, with the goal of bringing the community together for a day offering fun and inspiration while reinvigorating the amazing power of creativity.
Can having thousands of people make negative comments on your brand’s Facebook actually be good for your brand?
H&R Block’s Scott Gulbransen explains why, even in a highly regulated industry, your brand is better served by empowering your employees to speak about it on social media.