Home > Approach

We take a consistent, systematic approach to the development of client marketing programs.

We start with your business goals and ask if the established challenges really are the right ones, or if there are potentially more important problems that we can solve to achieve marketing objectives in new and better ways.

When we’ve agreed that we’re addressing the right problems, we set KPI goals, implement brand, creative and channel strategies, and measure results for ongoing optimization. In short we think, we make, we measure.

A detailed list of our service offerings:

Research & Strategy

Competitive & market intelligence / Marketing Data Audits / Brand JuJu® Index / Advanced marketing analytics / Primary research/ethnography / Shopper insights / Social media monitoring / Brand platform development / Strategic marketing plans / Promotional plans / Digital tools for business process management & automation

Channel Planning

Digital & traditional media planning & buying / Social & emerging media strategy / Behaviorally targeted & rich media / Search marketing – SEO/PPC / CRM – email/SMS/direct acquisition, nurture, retention & referral programs; marketing automation / Traditional & digital in-store tactics / Mobile & location-based marketing / Word-of-mouth/guerrilla / Consumer & trade promotions

Content Creation

Social content for all channels (blogs, posts, tweets, videos, podcasts, pinboards, etc.) / Websites, microsites, mobile apps & web applications / UX – user experience design & usability testing / Email program management / Video & motion graphics / Search-optimized content creation / Merchandising/POS / Packaging / Broadcast, print & out-of-home media